E-commerce Social Media Specialist

Placements24; Klerksdorp; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Employee discounts

Job summary

Placements24 in Klerksdorp seeks an energetic E-commerce Social Media Specialist to drive traffic, engagement and sales through targeted social campaigns. You will craft content, manage paid ads on Facebook/Instagram, and analyze results to optimize performance.

The role blends in-office collaboration with remote work, offering flexibility while meeting strategic goals and delivering measurable outcomes for an evolving e-commerce business.

Qualifications

• Proven experience as a Social Media Specialist with a focus on e-commerce.
• Strong understanding of social media advertising platforms and best practices for driving sales.
• Excellent content creation skills, including graphic design and copywriting.
• Proficiency in using social media analytics tools to track KPIs and ROI.
• Experience with e-commerce platforms and understanding of the online customer journey.
• Ability to work effectively in a hybrid setting, coordinating both in-office and remote tasks.

Responsibilities

• Develop and execute social media strategies specifically tailored for e-commerce growth.
• Create visually appealing and engaging content (graphics, videos, copy) for product promotion.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook and Instagram.
• Monitor social media trends and competitor activities relevant to the e-commerce landscape.
• Analyze campaign performance data and provide reports with insights for continuous improvement.
• Engage with customers on social media, responding to inquiries and fostering positive interactions.

Skills

Social media strategy

Content creation

Paid social advertising

Analytics & reporting

E-commerce

Tools

Facebook Ads Manager

Instagram Ads

Google Analytics

Job description

About the Role

Our client is looking for a creative and analytical E-commerce Social Media Specialist to join their team in Klerksdorp. This role will focus on leveraging social media platforms to drive traffic, engagement, and sales for their e-commerce business. You will be responsible for creating compelling content, managing social media advertising campaigns, and analyzing performance to optimize results. This hybrid position allows for a balance between in-office collaboration and remote work, offering flexibility while ensuring key strategic initiatives are met effectively.

Key Responsibilities

• Develop and execute social media strategies specifically tailored for e-commerce growth.
• Create visually appealing and engaging content (graphics, videos, copy) for product promotion.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook and Instagram.
• Monitor social media trends and competitor activities relevant to the e-commerce landscape.
• Analyze campaign performance data and provide reports with insights for continuous improvement.
• Engage with customers on social media, responding to inquiries and fostering positive interactions.

Requirements

• Proven experience as a Social Media Specialist with a focus on e-commerce.
• Strong understanding of social media advertising platforms and best practices for driving sales.
• Excellent content creation skills, including graphic design and copywriting.
• Proficiency in using social media analytics tools to track KPIs and ROI.
• Experience with e-commerce platforms and understanding of the online customer journey.
• Ability to work effectively in a hybrid setting, coordinating both in-office and remote tasks.

Benefits

• Competitive salary based on experience and qualifications.
• A hybrid work model offering flexibility and work-life integration.
• Opportunities for professional development in e-commerce marketing.
• A dynamic work environment with a focus on results.
• Employee discounts on a wide range of e-commerce products.