E-commerce Social Media Advertising Specialist

Placements24; Richards Bay; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Remote work option

Competitive remuneration package

Flexible schedule

Job summary

Placements24 is seeking an analytical E-commerce Social Media Advertising Specialist for an online retailer based in Richards Bay, KwaZulu-Natal. The role focuses on optimizing paid social campaigns to maximize ROI and drive qualified traffic, leads, and online sales.

You will conduct audience research, craft compelling ad creatives with the design team, and monitor metrics like CPA, ROAS, and CTR. Remote-friendly, you will collaborate with marketing to align promotions with strategy and explore

Qualifications

• Proven experience managing paid social campaigns for e-commerce.
• Strong knowledge of major ad platforms and analytics.
• A/B testing and creative optimization experience.

Responsibilities

• Develop, execute, and manage paid social campaigns across Facebook, Instagram, LinkedIn, and TikTok for e-commerce.
• Perform audience research and segmentation for precise targeting.
• Create compelling ad creatives and copy with design/content teams.
• Monitor CPA, ROAS, CTR, and conversions; adjust bids and budgets.
• Run A/B tests and optimize campaigns based on data.

Skills

Facebook Ads Manager

Instagram Ads

A/B testing

Google Analytics

Campaign optimization

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Facebook Ads Manager

Google Analytics

TikTok Ads

Job description

About the Role

Our client, a rapidly expanding online retailer based in Richards Bay, KwaZulu-Natal, is seeking a highly analytical and results-driven E-commerce Social Media Advertising Specialist. This role is perfect for a performance marketer who thrives on optimizing ad spend to achieve maximum ROI. You will be responsible for developing, implementing, and managing targeted paid social media campaigns across various platforms to drive qualified traffic, generate leads, and boost online sales. The ideal candidate possesses a deep understanding of ad platforms, audience segmentation, A/B testing, and campaign analytics within the e-commerce context. You will play a critical role in scaling our client's customer acquisition efforts and ensuring their advertising budget is utilized efficiently and effectively. This is a fantastic opportunity to contribute directly to business growth and refine paid media strategies in a fast-paced e-commerce environment.

Key Responsibilities

• Develop, execute, and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok, tailored for e-commerce objectives.
• Conduct in-depth audience research and segmentation to ensure ad targeting is precise and effective.
• Create compelling ad creatives and copy in collaboration with the design and content teams.
• Monitor campaign performance daily, tracking key metrics such as CPA, ROAS, CTR, and conversion rates.
• Optimize campaigns based on data analysis, including bid adjustments, budget allocation, targeting refinement, and A/B testing of ad elements.
• Manage advertising budgets effectively to maximize return on investment and achieve campaign goals.
• Generate regular reports on campaign performance, providing insights, and recommendations for future strategies.
• Stay up-to-date with the latest trends, algorithm changes, and best practices in paid social media advertising for e-commerce.
• Collaborate with the broader marketing team to ensure alignment of paid social efforts with overall marketing strategies and promotions.
• Explore and test new advertising platforms and ad formats relevant to the e-commerce sector.

Requirements

• Proven experience as a Social Media Advertising Specialist, Paid Media Buyer, or similar role, with a strong focus on e-commerce.
• Demonstrated success in managing and optimizing paid social campaigns with significant budgets.
• In-depth knowledge of Facebook Ads Manager, Instagram Ads, and other relevant ad platforms.
• Strong understanding of e-commerce sales funnels and customer acquisition strategies.
• Proficiency in data analysis and reporting tools, including Google Analytics and native ad platform analytics.
• Experience with A/B testing methodologies and creative optimization.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• Certifications in Google Ads and Facebook Blueprint are a plus.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

Our client offers a competitive remuneration package for this contract role, with the flexibility of working remotely. You will have the opportunity to work with a dynamic e-commerce brand and contribute significantly to its growth trajectory. While based conceptually in Richards Bay, KwaZulu-Natal, this role is structured for remote work, providing flexibility and autonomy. Join us to drive impactful advertising strategies and achieve outstanding results.