E-commerce Growth Marketer (Social Media Focus)

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Health insurance

Retirement fund

Annual leave

Staff discounts

Job summary

Placements24 is seeking an E-commerce Growth Marketer with a strong social media focus to drive customer acquisition, engagement and retention. The role blends office collaboration in Richards Bay with remote flexibility in a hybrid setup.

You will design data-driven campaigns across Facebook, Instagram and TikTok, optimize spend, craft compelling creative content and analyze performance with CRO practices to scale growth.

Qualifications

• Bachelor’s degree in Marketing or related quantitative field.
• 4+ years in e-commerce marketing with a strong social media growth focus.
• Proven experience with analytics tools and CRO techniques.

Responsibilities

• Design data-driven social media strategies to acquire customers and grow revenue.
• Manage paid social ads across Facebook, Instagram, TikTok with ROI focus.
• Create compelling ad copy and creative assets for target audiences.
• Analyze campaigns, run A/B tests, derive actionable insights.
• Coordinate with marketing teammates to align channels and campaigns.
• Monitor trends, competitors, and growth opportunities in social media.
• Engage with social communities to build brand loyalty and respond to inquiries.
• Use analytics to report KPIs and progress toward growth goals.
• Explore new platforms and growth-hacking techniques.

Skills

Social media growth

Analytical thinking

Copywriting

Campaign optimization

Team collaboration

Education

Bachelor’s degree in Marketing or related

Tools

Google Analytics

Facebook Ads Manager

Job description

About the Role

Our client, a dynamic and innovative e-commerce business, is searching for a talented E-commerce Growth Marketer with a strong focus on social media to join their team. This role is essential for driving customer acquisition, engagement, and retention through strategic social media initiatives. You will be responsible for conceptualizing and executing growth-focused campaigns that leverage the power of social platforms to expand our market reach and boost sales. The position is based in the scenic coastal city of Richards Bay, KwaZulu-Natal , and offers a hybrid work model, allowing for a blend of collaborative office work and remote flexibility. We are looking for a results-oriented individual with a deep understanding of social media advertising, analytics, and conversion rate optimization within the e-commerce landscape. This is a unique opportunity to significantly impact the growth trajectory of a forward-thinking company and develop your career in a thriving industry.

Key Responsibilities

• Design and implement data-driven social media strategies to drive customer acquisition and revenue growth for our e-commerce platform.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, and TikTok, focusing on ROI.
• Develop compelling creative content and ad copy that resonates with target audiences and drives conversions.
• Analyze campaign performance metrics, conduct A/B testing, and provide actionable insights for continuous improvement.
• Collaborate with the broader marketing team to ensure social media efforts are integrated with other digital marketing channels.
• Monitor social media trends, competitor activities, and industry best practices to identify growth opportunities.
• Manage social media community engagement, fostering brand loyalty and addressing customer inquiries.
• Work with analytics tools to track key performance indicators (KPIs) and report on progress towards growth goals.
• Identify and test new social media platforms and growth hacking techniques.
• Contribute to the overall e-commerce strategy by providing insights from social media data.

Requirements

• Bachelor's degree in Marketing, Business, or a related quantitative field.
• Minimum of 4 years of experience in e-commerce marketing, with a significant focus on social media growth strategies.
• Proven track record of managing successful paid social media campaigns that delivered measurable ROI.
• Strong analytical skills and proficiency with social media analytics tools (e.g., Google Analytics, Facebook Ads Manager, platform-specific insights).
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent understanding of social media platforms and their advertising ecosystems.
• Creative mindset with strong copywriting and content creation abilities.
• Ability to work collaboratively in a hybrid team environment.
• Familiarity with e-commerce platforms and their integration with marketing tools.
• Strong project management and organizational skills.

Benefits

Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package. The hybrid work model provides flexibility, with a fantastic office environment in Richards Bay, KwaZulu-Natal . Employees benefit from health insurance, retirement fund contributions, and generous annual leave. We are committed to employee development, offering opportunities for training and career advancement. Additional perks include staff discounts and team-building activities.