Senior Social Media E-commerce Specialist

Placements24; Pietermaritzburg; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Career development

Dynamic work environment

Exposure to cutting-edge digital营销策略

Performance-based bonuses

Team-building activities

Job summary

Placements24 is seeking a Senior Social Media E-commerce Specialist in Pietermaritzburg to drive online sales and brand visibility.

You will lead paid and organic campaigns, craft engaging content, and collaborate with marketing, sales, and product teams to optimize performance and ROI.

The role requires a proven track record in e-commerce social media and a data-driven mindset to exceed targets.

Qualifications

• Proven work experience in social media management for e-commerce campaigns.
• Strong copywriting, visuals, and content creation skills.
• Experience with performance analytics and ROI measurement.
• Knowledge of SEO and web traffic metrics.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Develop and execute social media strategies to drive traffic, engagement, and sales.
• Manage paid social campaigns across Facebook, Instagram, TikTok, and Pinterest.
• Create compelling content tailored for each platform and audience.
• Monitor trends and competition to identify growth opportunities.
• Analyze data and report on metrics, insights, and ROI.
• Collaborate with e-commerce to align promotions and launches.
• Engage with online communities to build brand loyalty.
• Stay updated on platform updates and new tools.

Skills

Social media strategy

E-commerce marketing

Campaign optimization

Analytics & ROI

Copywriting & visuals

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Facebook Insights

Shopify/WooCommerce

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce business, is seeking a highly motivated and experienced Senior Social Media E-commerce Specialist to join their vibrant team. This pivotal role is based in the bustling city of Pietermaritzburg, KwaZulu-Natal . The successful candidate will be instrumental in driving online sales and brand visibility through strategic social media campaigns and innovative e-commerce initiatives. This is an exciting opportunity to make a significant impact in a fast-paced environment, contributing to the company's growth and success. You will work closely with marketing, sales, and product development teams to ensure a cohesive and effective brand message across all digital platforms. Your expertise in leveraging social media for commercial gain will be key to achieving ambitious sales targets and enhancing customer engagement. The role demands a blend of creative flair and analytical prowess, ensuring campaigns are not only engaging but also deliver measurable return on investment. We are looking for someone who is passionate about the intersection of social media and e-commerce, ready to take on new challenges and lead by example.

Key Responsibilities

• Develop and execute comprehensive social media strategies to drive traffic, engagement, and sales for our e-commerce platform.
• Manage and optimize paid social media advertising campaigns across platforms such as Facebook, Instagram, TikTok, and Pinterest, ensuring efficient budget allocation and maximum ROI.
• Create compelling and high-quality content (visuals, copy, videos) tailored for different social media channels and target audiences.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
• Analyze social media performance data using analytics tools, providing regular reports on key metrics, insights, and recommendations.
• Collaborate with the e-commerce team to ensure seamless integration of social media efforts with website promotions, product launches, and overall sales strategy.
• Engage with the online community, responding to comments and messages in a timely and professional manner to build brand loyalty.
• Stay abreast of the latest social media platform updates, algorithm changes, and emerging technologies.

Requirements

• Proven work experience as a Social Media Manager or E-commerce Social Media Specialist, with a strong portfolio demonstrating successful campaigns.
• In-depth knowledge of various social media platforms, their respective audiences, and best practices for e-commerce marketing.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Excellent copywriting, editing, and visual content creation skills.
• Strong understanding of SEO, keyword research, and web traffic metrics.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and digital advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Ability to analyze data, derive insights, and translate them into actionable strategies.
• Excellent communication, interpersonal, and organizational skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and career advancement within a growing company.
• A dynamic and collaborative work environment in Pietermaritzburg, KwaZulu-Natal .
• Exposure to cutting-edge digital marketing strategies and tools.
• Contribution to impactful e-commerce campaigns that reach a wide audience.
• Potential for performance-based bonuses.
• Regular team-building activities and a supportive company culture.