E-commerce Digital Advertising Specialist

Placements24; Richards Bay; Híbrido; ZAR 260.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work arrangement

Health insurance

Professional development opportunities

Descripción de la vacante

Placements24 in Richards Bay, KwaZulu-Natal, seeks an E-commerce Digital Advertising Specialist to drive online sales and brand awareness through strategic planning, execution, and optimization of paid media campaigns across Google, Facebook, Instagram, and more. The role blends office collaboration with remote flexibility in a hybrid setup.

You will manage budgets, perform keyword research, analyze performance, and generate actionable reports.

Formación

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3+ years experience in digital advertising for e-commerce.
• Hands-on experience with Google Ads and social media platforms.
• Strong knowledge of KPIs like CTR, CPC, CPA, ROAS.

Responsabilidades

• Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Manage campaign budgets effectively, ensuring optimal spend and maximizing ROI.
• Conduct keyword research, audience segmentation, and targeting to reach the most relevant customers.
• Monitor campaign performance daily, making data-driven adjustments to optimize bids, ad copy, and landing pages.
• Analyze campaign data and generate regular performance reports, providing insights and recommendations for improvement.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing page experiences.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising.
• Manage retargeting campaigns to re-engage past visitors and convert them into customers.
• Conduct A/B testing on various campaign elements to continuously improve performance.
• Contribute to the overall e-commerce marketing strategy.

Conocimientos

Analytical mindset

Strong written and verbal comms

Campaign management

Educación

Bachelor's degree in Marketing/Advertising/Business

Herramientas

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

CRM tools

Descripción del empleo

About the Role

Our client, a dynamic and growing e-commerce enterprise, is looking for a skilled E-commerce Digital Advertising Specialist to join their team in Richards Bay, KwaZulu-Natal. This role is crucial for driving online sales and brand awareness through the strategic planning, execution, and optimization of digital advertising campaigns. You will be responsible for managing various paid media channels, ensuring maximum return on investment and efficient budget allocation. The ideal candidate will possess a strong analytical mindset, a deep understanding of digital advertising platforms, and a passion for achieving measurable results in the fast-paced world of online retail. This position offers an exciting opportunity to contribute to the success of a reputable company and gain valuable experience in a key market. We are seeking an individual who can translate marketing objectives into effective advertising strategies that resonate with target audiences and drive significant online revenue. The role involves a hybrid work model, blending office collaboration with remote flexibility.

Key Responsibilities

• Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Manage campaign budgets effectively, ensuring optimal spend and maximizing ROI.
• Conduct keyword research, audience segmentation, and targeting to reach the most relevant customers.
• Monitor campaign performance daily, making data-driven adjustments to optimize bids, ad copy, and landing pages.
• Analyze campaign data and generate regular performance reports, providing insights and recommendations for improvement.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing page experiences.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising.
• Manage retargeting campaigns to re-engage past visitors and convert them into customers.
• Conduct A/B testing on various campaign elements to continuously improve performance.
• Contribute to the overall e-commerce marketing strategy.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience (3+ years) as a Digital Advertising Specialist or similar role, with a focus on e-commerce.
• Hands-on experience managing Google Ads and social media advertising platforms.
• Strong understanding of digital advertising metrics and KPIs (CTR, CPC, CPA, ROAS).
• Proficiency in analytics tools like Google Analytics.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and prioritize effectively.
• Experience with marketing automation and CRM tools is a plus.
• Detail-oriented with a commitment to accuracy and performance.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work with a leading e-commerce company in a growing region.
• Hybrid work arrangement offering flexibility.
• Comprehensive health insurance and other benefits.
• Professional development and training opportunities.
• A collaborative team environment in the vibrant city of Richards Bay.
• Chance to directly impact sales and growth.