Remote E-commerce Social Media & Ads Specialist

Placements24; Midrand; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Professional development

Health and wellness programs

Flexible hours

Job summary

Placements24 seeks a Remote E-commerce Social Media & Ads Specialist to drive customer acquisition and engagement through paid and organic campaigns for our online retail client.

In this remote-first role, you will manage ad spend across Facebook, Instagram, Google Ads, TikTok and LinkedIn, optimize creatives and landing pages, and report on ROAS, CTR and conversions to accelerate growth.

Qualifications

• Minimum of 3 years managing paid social campaigns for ecommerce.
• Proven ROI-driven ad optimization experience.
• Strong copywriting and creative content development for paid and organic social.

Responsibilities

• Develop and manage paid social campaigns across major platforms.
• Create organic content and manage the content calendar.
• Monitor trends, respond to audiences, and optimize campaigns for ROI.
• Analyze performance data and provide actionable insights.
• Collaborate with marketing to align social with business goals.

Skills

Paid social advertising

Organic content strategy

Analytics & reporting

A/B testing

Remote work

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Google Ads

TikTok Ads Manager

Instagram Ads

Hootsuite

Sprout Social

Job description

About the Role

Our client, a pioneering e-commerce company known for its innovative approach to online retail, is actively seeking a dedicated Remote E-commerce Social Media & Ads Specialist. This role is fully remote and crucial for driving customer acquisition and engagement through strategic social media marketing and targeted advertising campaigns. You will be responsible for developing and executing social media strategies, managing ad spend across various platforms, and optimizing campaigns for maximum ROI. The ideal candidate possesses a deep understanding of paid social media advertising, organic content strategy, and the nuances of the e-commerce customer journey. We are looking for a data-driven individual with a creative flair and a proven ability to generate measurable results in a remote-first environment. This is an exceptional opportunity to join a forward-thinking organization and shape its digital advertising efforts without the constraints of a physical office. If you are passionate about e-commerce growth and possess a strong analytical and creative skillset, this role is for you.

Key Responsibilities

• Develop, implement, and manage paid social media advertising campaigns across platforms like Facebook, Instagram, Google Ads, TikTok, and LinkedIn.
• Optimize ad creatives, targeting, bidding strategies, and landing pages to maximize conversion rates and minimize CPA.
• Create engaging organic social media content, including graphics, videos, and compelling copy, to build brand awareness and foster community interaction.
• Manage the social media content calendar and ensure timely posting of all organic content.
• Monitor social media channels for trends, customer feedback, and competitor activities, responding to inquiries and comments promptly.
• Analyze campaign performance data, generate comprehensive reports on key metrics (ROAS, CTR, CPC, conversions), and provide actionable insights for improvement.
• Collaborate with the broader marketing team to align social media and advertising efforts with overall business objectives.
• Stay up-to-date with the latest trends in social media marketing, digital advertising, and e-commerce best practices.
• Conduct A/B testing on ad creatives, copy, and targeting to continuously improve campaign performance.
• Manage social media advertising budgets effectively to achieve defined KPIs.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
• Minimum of 3 years of proven experience in managing paid social media advertising campaigns, specifically for e-commerce businesses.
• Demonstrated success in developing and optimizing ad campaigns that drive significant ROI.
• Proficiency with major social media advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads Manager).
• Strong understanding of social media analytics tools and ability to interpret data to drive campaign strategy.
• Excellent copywriting and creative content development skills for both paid and organic social media.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social).
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote work environment.
• Strong analytical and problem-solving skills.
• Familiarity with the **Midrand, Gauteng** e-commerce market is a plus.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary and performance-based incentives.
• Opportunity to work with cutting-edge digital marketing tools and strategies.
• Professional development and continuous learning opportunities.
• Be a key contributor to the growth of an innovative e-commerce brand.
• Access to health and wellness programs.