E-commerce Paid Media Specialist

Placements24; Polokwane; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement benefits

Professional development

Office in Polokwane

Employee discounts

Team events

Job summary

Placements24 is seeking an experienced E-commerce Paid Media Specialist to join our client in Polokwane, Limpopo. You will develop and manage paid campaigns across Google Ads, Facebook/Instagram, TikTok, and other channels to drive customer acquisition, engagement, and sales.

In this on-site role, you will optimize budgets, analyze performance data, perform A/B testing, and collaborate with the design and marketing teams to improve ROAS and KPIs while staying ahead of industry trends.

Qualifications

• Bachelor’s degree in Marketing, Digital Media or related field.
• 3–4 years in paid media, e-commerce focus.
• Proven Google Ads (Search/Display/Shopping) and social ads experience.
• Strong campaign structuring, targeting and bidding knowledge.
• Proficiency with analytics tools and data interpretation.
• Excellent copywriting and creative development skills.

Responsibilities

• Develop and execute data-driven paid media strategies across Google, Facebook/Instagram, TikTok and other channels.
• Manage and optimize campaigns to achieve ROAS, CPA, CPC, CTR targets.
• Conduct keyword research, audience segmentation and competitive analysis.
• Create compelling ad copy and assets with design team.
• Monitor performance, analyze data, and provide actionable reports.
• Manage budgets for efficient allocation and ROI maximization.
• Stay updated on trends and best practices in paid media.
• Perform A/B testing on creatives, targeting, and landing pages.
• Collaborate with marketing to align paid media with brand objectives.

Skills

PPC expertise

Google Ads

Paid social ads

Analytics interpretation

Copywriting

A/B testing

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Job description

About the Role

Our client, a thriving e-commerce business, is looking for a highly skilled and results-driven E-commerce Paid Media Specialist to join their team in Polokwane, Limpopo. This critical role will focus on developing, implementing, and managing impactful paid advertising campaigns across various digital platforms to drive customer acquisition, engagement, and sales. You will be responsible for optimizing campaign performance, managing budgets, and delivering a strong return on ad spend (ROAS). The ideal candidate possesses a deep understanding of paid search (PPC), social media advertising, and other paid channels, with a proven ability to translate data into actionable strategies. This is an on-site position offering a collaborative work environment where you can directly contribute to the growth of our online presence.

Key Responsibilities

• Develop and execute data-driven paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and other relevant channels.
• Manage and optimize paid advertising campaigns to achieve target KPIs, including ROAS, CPA, CPC, and CTR.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Create compelling ad copy and creative assets in collaboration with the design team.
• Monitor campaign performance closely, analyze data, and provide regular reports with actionable insights and recommendations.
• Manage advertising budgets effectively, ensuring efficient allocation and maximizing return on investment.
• Stay up-to-date with the latest trends, technologies, and best practices in paid media and digital advertising.
• Conduct A/B testing on ad creatives, targeting options, and landing pages to continuously improve campaign performance.
• Collaborate with the broader marketing team to ensure paid media efforts are aligned with overall marketing objectives and brand messaging.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 3-4 years of experience managing paid media campaigns, with a focus on e-commerce.
• Proven expertise in Google Ads (Search, Display, Shopping) and social media advertising platforms (Facebook, Instagram, TikTok, etc.).
• Strong understanding of campaign structuring, audience targeting, bidding strategies, and optimization techniques.
• Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics.
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Strong copywriting and ad creative development skills.
• Experience with ad verification and brand safety tools is a plus.
• Exceptional organizational and time management skills.
• Strong communication and collaboration abilities.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and retirement benefits.
• Opportunities for professional development and training in the latest paid media tools and strategies.
• A collaborative and dynamic office environment in Polokwane, Limpopo.
• Employee discounts on our e-commerce products.
• Direct impact on the growth and success of the company's online sales.
• Regular team-building activities and a supportive work culture.
• Potential for career advancement within the marketing department.