Senior Social Media E-commerce Strategist

Placements24; Polokwane; Ibrido; ZAR 520.000 - 760.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Retirement planning

Performance-based bonuses

Descrizione del lavoro

Placements24 seeks an experienced Senior Social Media E-commerce Strategist in Polokwane to elevate social commerce initiatives. This hybrid role combines strategic planning with hands-on execution to drive direct sales and brand engagement across major platforms.

The ideal candidate brings 5+ years in social media marketing with e-commerce ROI, expertise in paid campaigns, influencer partnerships, and robust analytics to optimize performance and customer journeys.

Competenze

• Bachelor degree in marketing, communications or related field required.
• At least 5+ years in social media marketing with e-commerce focus.
• Demonstrated ROI from paid social campaigns and optimization experience.
• Strong understanding of social commerce features and best practices.
• Proficiency in social analytics tools and data-driven decision making.
• Excellent storytelling and content creation skills.

Mansioni

• Develop and execute social media strategies to drive e-commerce sales and brand awareness.
• Manage paid campaigns across Facebook, Instagram, TikTok and Pinterest with measurable ROI.
• Identify and collaborate with relevant influencers and brand ambassadors.
• Create platform-specific content plans aligned with brand voice and goals.
• Monitor trends, competitors, and new platforms for opportunities.
• Analyze performance metrics and e-commerce data to derive insights.
• Collaborate with e-commerce and marketing teams for cohesive campaigns.
• Engage communities, respond to inquiries, and build positive brand presence.
• Oversee social listening and gather market intelligence.
• Stay updated on algorithm changes to maximize impact.

Conoscenze

Social media marketing

E-commerce & direct sales

Paid social advertising

Influencer marketing

Analytics & reporting

Content creation & storytelling

Platform expertise (Facebook/Instagram

Formazione

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Strumenti

Hootsuite

Sprout Social

Brandwatch

Descrizione del lavoro

About the Role

Our client, a prominent player in the South African online retail sector, is seeking an experienced Senior Social Media E-commerce Strategist to elevate their social commerce initiatives. This hybrid role requires strategic thinking and hands‑on execution to drive sales and brand engagement through social media channels. Based in Polokwane, Limpopo , you will be responsible for developing and implementing cutting‑edge strategies that leverage social platforms to enhance the customer journey and drive direct sales. The ideal candidate will possess a deep understanding of social media trends, paid social advertising, influencer marketing, and e-commerce analytics. This is an exciting opportunity to shape our client's social commerce presence and contribute to their continued growth in the digital marketplace.

Key Responsibilities

• Develop and execute comprehensive social media strategies focused on driving e-commerce sales and brand awareness.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest.
• Identify and cultivate relationships with relevant influencers and brand ambassadors to extend reach and drive conversions.
• Create compelling, platform‑specific content strategies that align with brand voice and e-commerce goals.
• Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
• Analyze social media performance metrics, e-commerce data, and ROI of social campaigns, providing actionable insights.
• Collaborate with the e-commerce and marketing teams to ensure cohesive campaign execution and messaging.
• Manage community engagement, respond to inquiries, and foster a positive brand presence on social media.
• Oversee social listening efforts to gather customer feedback and market intelligence.
• Stay ahead of algorithm changes and platform updates to ensure maximum campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in social media marketing, with a significant focus on e-commerce and direct sales.
• Proven expertise in managing paid social campaigns with demonstrable ROI.
• Strong understanding of social commerce features and best practices across major platforms.
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Brandwatch).
• Excellent content creation, copywriting, and storytelling skills.
• Familiarity with e-commerce analytics and conversion tracking.
• Strong analytical and strategic thinking abilities.
• Exceptional communication and interpersonal skills.
• Ability to work effectively in a hybrid environment, collaborating with teams in Polokwane, Limpopo .

Benefits

Our client offers a competitive salary, comprehensive health insurance, and retirement planning support. This hybrid role provides flexibility and the opportunity to work from their Polokwane, Limpopo office. Benefits include potential for performance-based bonuses, employee discounts, and extensive opportunities for professional development in the rapidly evolving field of social commerce. Join a forward-thinking team dedicated to innovation in online retail.