E-commerce Performance Marketing Specialist

Placements24; Polokwane; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Job summary

Placements24 is seeking an E-commerce Performance Marketing Specialist to optimize paid campaigns in Polokwane, Limpopo. You will manage Google Ads and social ads, analyze data, and drive ROI through CRO and A/B testing.

The role requires 3+ years in e-commerce performance marketing, strong analytics, and collaboration with marketing teams. A hybrid work model is offered to balance office and remote work.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 3+ years hands-on experience in e-commerce performance marketing, focusing on paid acquisition.
• Proven track record managing Google Ads and social media campaigns.
• Proficiency with analytics tools like Google Analytics and Google Tag Manager.
• Strong understanding of A/B testing methodologies and CRO.
• Excellent analytical skills to drive insights and action.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social platforms, and other channels.
• Monitor performance daily and make data-driven bid, budget, targeting, and creative adjustments.
• Conduct keyword research, audience segmentation, and A/B testing to optimize ROI.
• Analyze data and report on KPIs such as CPA, ROAS, CPC, and conversions.
• Collaborate with content team to ensure ad copy and landing pages are conversion-focused.
• Identify growth opportunities within paid channels and stay updated on trends.

Skills

Google Ads

Social ads

Analytics tools

A/B testing

CRO

Bid management

Copywriting

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Facebook Ads Manager

Google Ads

Job description

About the Role

Our client is seeking a highly analytical and results-driven E-commerce Performance Marketing Specialist to join their growing team in Polokwane, Limpopo . This role is focused on maximizing online sales and ROI through strategic management of paid advertising channels. You will be responsible for planning, executing, and optimizing campaigns across platforms such as Google Ads, social media ads (Facebook, Instagram, etc.), and other paid digital channels. The ideal candidate possesses a deep understanding of performance marketing metrics, A/B testing, and conversion rate optimization (CRO). You will work closely with the marketing and e-commerce teams to ensure campaigns are aligned with business goals and target audiences. This is an excellent opportunity for a data-savvy individual to make a significant impact on our client's online revenue and growth in Polokwane . We are looking for a proactive individual who thrives on data analysis, continuous optimization, and achieving measurable results in a dynamic e-commerce environment. Your expertise will be crucial in driving qualified traffic and converting leads into valuable customers.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and creatives.
• Conduct keyword research, audience segmentation, and A/B testing to optimize campaign effectiveness and ROI.
• Analyze campaign data and provide regular reports on key performance indicators (KPIs) such as CPA, ROAS, CPC, and conversion rates.
• Collaborate with the content team to ensure ad copy and landing pages are compelling and conversion-focused.
• Identify new opportunities for growth and efficiency within paid channels.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Manage advertising budgets effectively to achieve marketing objectives.
• Work closely with the broader marketing team to ensure cohesive campaign messaging and customer journeys.
• Troubleshoot any issues related to campaign setup, tracking, or performance.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 3 years of hands-on experience in e-commerce performance marketing, with a focus on paid acquisition.
• Proven track record of managing successful Google Ads and social media advertising campaigns.
• Proficiency in using analytics tools like Google Analytics, Google Tag Manager, and platform-specific ad managers.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Excellent analytical skills and the ability to interpret data to drive actionable insights.
• Experience with bid management strategies and budget optimization.
• Strong copywriting skills for ad creative development.
• Ability to work independently and as part of a team in a fast-paced environment.
• Good communication and reporting skills.
• Familiarity with e-commerce platforms is a plus.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model offering a blend of office and remote work.
• Opportunity to work with a forward-thinking e-commerce company in Polokwane, Limpopo .
• Professional development support and training opportunities.
• Comprehensive health benefits.
• A dynamic and collaborative team environment.
• Directly contribute to the revenue growth and success of our client.