E-commerce Social Media Campaign Manager

Placements24; Polokwane; Hybrid; ZAR 400,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 in Polokwane, Limpopo, seeks an experienced E-commerce Social Media Campaign Manager to drive brand awareness, engagement, and online sales. You will conceptualize, plan, execute, and optimize campaigns across Facebook, Instagram, TikTok, and more, in a hybrid in-office/remote setup.

The ideal candidate has 4+ years in social media marketing for e-commerce, a Bachelor's degree in Marketing or related field, and a proven track record of delivering measurable results using paid social

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• Minimum 4 years in social media marketing with e-commerce focus.
• Proven track record in planning and executing campaigns that drive results.
• Strong knowledge of paid social ads platforms and analytics tools.

Responsibilities

• Develop and execute social media campaigns across platforms.
• Manage end-to-end campaign lifecycle from ideation to post-analysis.
• Create assets with design teams (copy, visuals, video).
• Define objectives, audiences, and KPIs.
• Manage budgets for maximum ROI.
• Monitor performance and adjust to meet goals.
• Analyze data and provide performance reports.
• Stay updated on trends and best practices.
• Collaborate with marketing, sales and product teams.
• Manage influencer collaborations within frameworks.

Skills

Campaign management

Analytical skills

Creative thinking

Project management

Communication skills

Education

Bachelor’s degree in Marketing

Tools

Facebook Ads Manager

Analytics tools

Job description

About the Role

Our client, a leading online retailer based in Polokwane, Limpopo , is seeking an experienced and results-oriented E-commerce Social Media Campaign Manager. This individual will be responsible for conceptualizing, planning, executing, and optimizing social media campaigns to drive brand awareness, engagement, and e-commerce sales. The ideal candidate has a proven track record in managing successful social media campaigns, a deep understanding of digital marketing strategies, and a passion for the e-commerce industry. You will work closely with the marketing team to develop innovative campaign ideas and ensure their seamless execution. This is an excellent opportunity to make a significant impact on a growing business in the vibrant province of Limpopo , working in a hybrid model that blends in-office collaboration with remote flexibility. We are looking for a strategic thinker with strong analytical skills and a creative flair to elevate our client's online presence and drive tangible business outcomes.

Key Responsibilities

• Develop and execute comprehensive social media campaign strategies across various platforms (e.g., Facebook, Instagram, TikTok, Twitter).
• Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, and post-campaign analysis.
• Create compelling campaign assets, including ad copy, visuals, and video content, in collaboration with design teams.
• Define campaign objectives, target audiences, and key performance indicators (KPIs).
• Manage social media advertising budgets effectively, optimizing spend for maximum ROI.
• Monitor campaign performance in real-time, making adjustments as needed to ensure objectives are met.
• Analyze campaign data using analytics tools to provide detailed reports on performance, insights, and recommendations for future campaigns.
• Stay informed about the latest social media trends, platform updates, and best practices relevant to e-commerce.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure campaign alignment and success.
• Manage influencer collaborations and partnerships within campaign frameworks.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in social media marketing, with a significant focus on campaign management within e-commerce.
• Demonstrated success in planning and executing impactful social media campaigns that drive measurable results.
• Strong understanding of paid social advertising platforms (e.g., Facebook Ads Manager) and analytics tools.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Proficiency in analyzing campaign data and translating insights into actionable strategies.
• Creative thinking and problem-solving abilities.
• Strong written and verbal communication skills.
• Experience working in a hybrid office environment in Polokwane .
• Ability to work collaboratively within a team and independently.

Benefits

• Our client offers a competitive salary package, performance-based bonuses, and opportunities for career advancement.
• This hybrid role provides flexibility, combining office-based collaboration in Polokwane with remote work.
• Enjoy a dynamic work environment, professional development opportunities, and employee discounts on our client's products.
• Join a dedicated team focused on driving e-commerce success in South Africa and contributing to the vibrant local business community.