E-commerce SEO Specialist

Placements24; Vereeniging; Hybrid; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Training & development

Employee discounts

Annual leave

Office in Vereeniging

Job summary

Placements24 in Vereeniging seeks a data-driven E-commerce SEO Specialist to boost organic visibility and drive qualified traffic for our online store. You will conduct keyword research, implement on-page optimization, perform technical audits, and guide link-building initiatives to improve rankings and revenue.

You will collaborate with content and development teams to scale product and category pages, monitor performance with Google Analytics and Google Search Console, and stay ahead of

Qualifications

• Proven experience optimizing e-commerce sites.
• Demonstrated success in increasing organic traffic for online retail.
• Strong knowledge of on-page, off-page and technical SEO practices.

Responsibilities

• Conduct thorough keyword research for product and category pages.
• Implement on-page optimization: meta titles, descriptions, headers, and content.
• Perform technical SEO audits addressing speed, mobile usability, crawlability and indexability.
• Develop and execute a backlink strategy to improve domain authority.
• Monitor performance using GA, GSC, SEMrush; report on key metrics.

Skills

SEO Strategy

Keyword research

On-page optimization

Technical SEO

Google Analytics

Backlink building

Team collaboration

Communication

Education

Bachelor's degree in Marketing or Digital Media

Tools

Google Analytics

Google Search Console

SEMRush

Ahrefs

Moz

Job description

About the Role

Our client, a prominent online retailer, is seeking a data-driven and technically proficient E-commerce SEO Specialist to enhance their online visibility and drive organic traffic to their website. Based in our Vereeniging, Gauteng office, you will be responsible for developing and implementing comprehensive Search Engine Optimization strategies specifically tailored for an e-commerce environment. This includes keyword research, on-page optimization, technical SEO audits, and link-building initiatives aimed at improving search engine rankings and increasing qualified traffic. The ideal candidate has a deep understanding of how search engines work, particularly in the context of product pages, category pages, and e-commerce content. You will collaborate closely with content, marketing, and development teams to ensure SEO best practices are integrated across all aspects of the website. This role offers a significant opportunity to impact revenue growth through organic search performance.

Key Responsibilities

• Conduct thorough keyword research and analysis to identify opportunities for e-commerce product and category pages.
• Implement on-page optimization strategies, including meta titles, descriptions, header tags, and content optimization for relevant keywords.
• Perform technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, crawlability, and indexability.
• Develop and execute a backlink building strategy to improve domain authority and search rankings.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Track keyword rankings, organic traffic, conversion rates, and other key SEO metrics, providing regular performance reports.
• Collaborate with the content team to develop SEO-friendly content strategies, including blog posts and product descriptions.
• Work closely with the web development team to implement technical SEO recommendations and ensure site architecture is optimized for search engines.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Identify and recommend opportunities for improving the user experience (UX) to positively impact SEO.

Requirements

• Proven experience as an SEO Specialist, with a strong focus on e-commerce websites.
• Demonstrated success in improving organic search rankings and traffic for online retail businesses.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Strong understanding of technical SEO concepts, including site audits, schema markup, and structured data.
• Excellent knowledge of on-page and off-page optimization techniques.
• Experience with keyword research and competitor analysis in the e-commerce space.
• Ability to interpret complex data and provide actionable insights and recommendations.
• Strong written and verbal communication skills.
• Experience working collaboratively with development and content teams in Vereeniging.
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package with performance-based reviews.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for ongoing professional development and training.
• A collaborative and innovative work environment.
• Employee discounts on our extensive product range.
• Generous annual leave allowance.
• Hybrid work model providing a balance between office and remote work.
• Access to industry-leading SEO tools and technologies.
• Regular team events and social gatherings.
• Convenient office location in Vereeniging.