About the Role
Our client, a rapidly expanding e-commerce platform situated in Rustenburg , North West, is seeking an analytical and proactive SEO Specialist . This is an on-site position, requiring your dedicated presence to drive organic search visibility and traffic. You will be responsible for optimizing our website to improve search engine rankings, increase organic search traffic, and ultimately drive conversions. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and technical SEO best practices. You will work closely with the content and development teams to implement strategies that enhance our online presence. This role is crucial for our growth strategy and offers a fantastic opportunity to make a tangible impact on our business success. Join a dedicated team and contribute to our online dominance.
Key Responsibilities
- Conduct thorough keyword research and analysis to identify opportunities for organic growth.
- Perform on-page and off-page SEO activities, including content optimization, link building, and technical SEO.
- Analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide actionable insights.
- Identify and troubleshoot technical SEO issues, such as crawl errors, site speed optimization, and mobile-friendliness.
- Develop and implement link-building strategies to improve domain authority and backlink profile.
- Monitor search engine rankings, traffic trends, and competitor activities.
- Collaborate with content creators to ensure all content is SEO-optimized.
- Work with developers to implement technical SEO recommendations and ensure website architecture supports SEO goals.
- Stay current with the latest SEO trends, algorithm updates, and best practices.
- Generate regular reports on SEO performance and present findings to stakeholders.
Requirements
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of keyword research, SEO tools, and website analytics.
- Strong understanding of technical SEO, including site architecture, mobile optimization, and core web vitals.
- Experience with on-page and off-page optimization techniques.
- Familiarity with content management systems (e.g., WordPress) and HTML.
- Excellent analytical and problem-solving skills.
- Strong communication skills to present findings and recommendations.
- Ability to work collaboratively in an office environment.
- A Bachelor's degree in Marketing, Computer Science, or a related field is preferred.
- Experience with local SEO strategies is a plus.
Benefits
- Competitive salary package reflecting your expertise.
- Opportunity to work on-site in a collaborative office environment in Rustenburg .
- Direct impact on the company's organic growth and online visibility.
- Professional development and continuous learning opportunities.
- Access to industry-leading SEO tools and resources.
- Be part of a dynamic and results-oriented marketing team.
- Stable employment with a growing company.
- Regular performance reviews and potential for career advancement.
- Benefits package including standard allowances.
- Engaging workplace culture focused on innovation and achievement.