E-commerce SEO Specialist

Placements24; East London; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 in East London, South Africa, is seeking an energetic E-commerce SEO Specialist to drive organic growth for its online store. You will design and implement SEO strategies across on-page, technical, and off-page factors, collaborating with content and development teams to maximize visibility and sales.

This hybrid role rewards hands-on analysis, keyword research, backlink development, and performance reporting using Google Analytics and Search Console.

Qualifications

• Proven experience as an SEO Specialist, preferably within an e-commerce context.
• Demonstrable success in improving organic search rankings and traffic.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Experience with keyword research, competitor analysis, and link-building strategies.

Responsibilities

• Develop and execute a data-driven SEO strategy to increase organic search traffic and improve search engine rankings for the e-commerce website.
• Conduct in-depth keyword research and analysis to identify opportunities for content creation and optimization.
• Perform on-page optimization, including meta tags, header tags, content optimization, and internal linking.
• Conduct technical SEO audits to identify and resolve website issues impacting crawlability and indexation.
• Develop and implement link-building strategies to improve domain authority and backlink profile.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Collaborate with content creators and web developers to implement SEO recommendations.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Report on SEO performance and provide actionable insights to the marketing team.

Skills

SEO strategy

Keyword research

On-page SEO

Off-page SEO

Technical SEO

Analytics

Reporting

Communication

Hybrid work

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a talented and results-oriented E-commerce SEO Specialist to join their team in East London, Eastern Cape . This hybrid role is crucial for driving organic traffic and improving search engine rankings for their online store. You will be responsible for developing and implementing comprehensive SEO strategies, including on-page optimization, off-page SEO, technical SEO, and keyword research, specifically tailored for an e-commerce environment. The ideal candidate has a deep understanding of search engine algorithms, a passion for all things SEO, and a proven ability to translate technical insights into actionable strategies that boost online visibility and sales. You will work closely with content and marketing teams to ensure SEO best practices are integrated across all digital touchpoints. This position is perfect for a proactive individual who thrives on optimizing online performance.

Key Responsibilities

• Develop and execute a data-driven SEO strategy to increase organic search traffic and improve search engine rankings for the e-commerce website.
• Conduct in-depth keyword research and analysis to identify opportunities for content creation and optimization.
• Perform on-page optimization, including meta tags, header tags, content optimization, and internal linking.
• Conduct technical SEO audits to identify and resolve website issues impacting crawlability and indexation.
• Develop and implement link-building strategies to improve domain authority and backlink profile.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Collaborate with content creators and web developers to implement SEO recommendations.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Report on SEO performance and provide actionable insights to the marketing team.

Requirements

• Proven experience as an SEO Specialist, preferably within an e-commerce context.
• Demonstrable success in improving organic search rankings and traffic.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Experience with keyword research, competitor analysis, and link-building strategies.
• Familiarity with HTML, CSS, and website structure from an SEO perspective.
• Excellent analytical and problem-solving skills.
• Strong communication and reporting skills.
• Ability to work independently and collaboratively in a hybrid work setting.

Benefits

This hybrid role offers a competitive salary, opportunities for professional development, and a collaborative work environment in East London . You will benefit from the flexibility of working remotely on certain days, balanced with productive time in the office. Our client provides a supportive atmosphere where your expertise in SEO will be valued and contribute directly to business growth. Be part of a forward-thinking e-commerce company and enhance your skills in a rapidly evolving digital landscape. This is an excellent opportunity for an SEO professional to make a significant impact.