E-commerce Content & SEO Specialist

Placements24; Mbombela (Nelspruit); On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Paid leave

Office in Nelspruit

Job summary

Placements24 is seeking an experienced E-commerce Content & SEO Specialist for its Nelspruit, Mpumalanga office. You will craft engaging product content, optimize site copy for search engines, and implement SEO strategies to boost organic visibility and traffic for the company’s online store.

The role requires 2–4 years in SEO and content creation within e-commerce, with strong skills in keyword research, on-page/off-page optimization, and familiarity with CMS tools like WordPress.

Qualifications

• Proven experience in SEO and content creation for e-commerce.
• Strong keyword research and on-page optimization skills.
• Familiarity with CMS (WordPress) and HTML/CSS is a plus.

Responsibilities

• Develop and optimize product descriptions, category pages, and blog content for the e-commerce website.
• Conduct keyword research to identify opportunities and inform content strategy and on-page optimization.
• Implement on-page SEO best practices, including meta tags, header optimization, and internal linking.
• Monitor website performance using SEO tools and identify areas for improvement.
• Assist in developing and executing an off-page SEO strategy, including link building outreach.
• Ensure all content is aligned with brand voice, style guidelines, and marketing objectives.
• Collaborate with the marketing and web development teams to implement SEO recommendations.
• Stay updated on the latest SEO trends, algorithm updates, and best practices.

Skills

SEO

Content creation

Keyword research

On-page SEO

Off-page SEO

CMS WordPress

HTML/CSS basics

Analytics (GA)

Editing/writing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, a growing online retailer based in Nelspruit, Mpumalanga , is seeking a creative and technically proficient E-commerce Content & SEO Specialist . This role is pivotal in enhancing our online visibility and driving organic traffic to our e-commerce store. You will be responsible for developing engaging product content, optimizing website copy for search engines, and implementing SEO strategies to improve search rankings. If you have a passion for creating compelling content and a knack for all things SEO, this is a fantastic opportunity to shape our brand's online presence in the beautiful province of Mpumalanga .

Key Responsibilities

• Develop and optimize high-quality, engaging product descriptions, category pages, and blog content for the e-commerce website.
• Conduct keyword research to identify opportunities and inform content strategy and on-page optimization.
• Implement on-page SEO best practices, including meta tags, header optimization, and internal linking.
• Monitor website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and identify areas for improvement.
• Assist in developing and executing an off-page SEO strategy, including link building outreach.
• Ensure all content is aligned with brand voice, style guidelines, and marketing objectives.
• Analyze competitor content and SEO strategies to identify gaps and opportunities.
• Collaborate with the marketing and web development teams to implement SEO recommendations.
• Stay updated on the latest SEO trends, algorithm updates, and best practices.

Requirements

• Proven experience (2-4 years) in SEO and content creation, preferably within an e-commerce environment.
• Strong understanding of keyword research, on-page and off-page SEO techniques.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience creating compelling product descriptions and web copy.
• Familiarity with content management systems (CMS) like WordPress or similar.
• Ability to analyze data and translate insights into actionable SEO strategies.
• Good understanding of HTML and CSS is a plus.
• Bachelor's degree in Marketing, Communications, English, or a related field.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid and paid leave. This role is based in our office in Nelspruit , providing a stable and collaborative work environment. You will have opportunities for professional development and to grow within a company that values innovation and expertise. Be part of our team in the stunning Mpumalanga region and help drive our online success.