E-commerce SEO Specialist

Placements24; Sandton; Hybrid; ZAR 300,000 - 540,000; Full time

Job summary

Placements24 is seeking a talented and driven E-commerce SEO Specialist to join our team in Sandton, Gauteng. The role blends remote work with in-office collaboration to deliver measurable improvements in organic search visibility, traffic, and online sales for our client’s ecommerce site.

You will develop and execute SEO strategies, perform keyword research, optimize on-page and technical SEO, build links, and monitor performance using industry tools.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Proven experience as an SEO Specialist for e-commerce sites.
• Strong knowledge of SEO principles and best practices.
• Experience with keyword research and competitive analysis.
• Familiarity with on-page, off-page, and technical SEO.
• Knowledge of HTML, CSS, and JavaScript is a plus.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication; able to work in a hybrid setting.

Responsibilities

• Develop and execute comprehensive SEO strategies for the e-commerce site to improve organic search rankings.
• Conduct keyword research to identify terms for content creation and optimization.
• Perform on-page SEO, including meta tags, content optimization, and internal linking.
• Identify and address technical SEO issues, such as site speed and crawlability.
• Develop and implement a link-building strategy to improve domain authority.
• Monitor website performance using SEO tools and provide regular reports.
• Stay up-to-date with the latest search engine algorithms and trends.
• Collaborate with content creators to ensure SEO-optimized content.
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Recommend and implement website structure and UX improvements to enhance SEO.

Skills

Analytical thinking

Strong communication

Hybrid teamwork

Problem solving

Independent worker

Education

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role Our client is seeking a talented and driven E-commerce SEO Specialist to join their team in **Sandton, Gauteng**. This role offers a blend of remote work and in-office collaboration, providing a flexible and dynamic work environment. You will be responsible for developing and implementing search engine optimization strategies to improve our client's website visibility, drive organic traffic, and increase online sales. This is an excellent opportunity for an SEO professional with a strong understanding of e-commerce platforms and digital marketing principles to make a significant impact. You will work closely with the marketing and web development teams to identify opportunities, implement best practices, and track performance. We are looking for a detail-oriented individual with a passion for all things SEO, who can stay ahead of algorithm changes and deliver measurable results. Your expertise will be crucial in enhancing our client's online presence and driving sustainable growth in the competitive e-commerce landscape.

Key Responsibilities

• Develop and execute comprehensive SEO strategies for the e-commerce website to improve organic search rankings.
• Conduct keyword research and analysis to identify relevant terms and opportunities for content creation and optimization.
• Perform on-page SEO, including meta tag optimization, content optimization, and internal linking.
• Identify and address technical SEO issues, such as site speed, mobile-friendliness, and crawlability.
• Develop and implement a link-building strategy to improve domain authority.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) and provide regular reports.
• Stay up-to-date with the latest search engine algorithms, SEO trends, and best practices.
• Collaborate with content creators to ensure all content is SEO-optimized.
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Recommend and implement website structure and UX improvements to enhance SEO.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience as an SEO Specialist, with a focus on e-commerce websites.
• Strong understanding of SEO principles, techniques, and best practices.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Experience with keyword research and competitive analysis.
• Familiarity with on-page, off-page, and technical SEO.
• Knowledge of HTML, CSS, and JavaScript is a plus.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work effectively both independently and as part of a team in a hybrid setting.

Benefits

• This hybrid role in **Sandton** offers a competitive salary and the opportunity to significantly impact the online visibility and success of a dynamic e-commerce business.
• Benefit from a flexible work arrangement that combines remote convenience with essential in-office collaboration.
• Our client provides opportunities for continuous learning and professional development in the field of SEO and digital marketing.
• Be part of a results-driven team committed to innovation and growth.