E-commerce Content & SEO Specialist

Placements24; East London; Hybrid; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Performance incentives

Employee discounts

Job summary

Placements24 is seeking a Creative and detail-oriented E-commerce Content & SEO Specialist in East London, Eastern Cape. The role blends compelling product copy with SEO strategy to boost organic traffic and search rankings.

It offers a hybrid work arrangement with a base in East London and flexible remote options. You will craft product descriptions, manage blog and category pages, perform keyword research, and monitor performance metrics using analytics tools.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-4 years of experience in content creation, copywriting, and SEO, preferably within an e-commerce setting.
• Excellent writing, editing, and proofreading skills with a strong command of English.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Understanding of on-page and off-page SEO techniques.
• Familiarity with CMS like WordPress or similar.
• Basic understanding of HTML and CSS is a plus.
• Strong research skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Must be based in or willing to work from East London, Eastern Cape office for hybrid arrangements.

Responsibilities

• Write clear, concise, and engaging product descriptions that highlight key features and benefits.
• Develop and manage website content, including blog posts, landing pages, and category pages, to enhance user experience and SEO.
• Conduct keyword research and implement on-page SEO strategies to improve search engine rankings.
• Optimize existing website content for search engines and user engagement.
• Collaborate with the marketing and product teams to ensure content accuracy and brand consistency.
• Monitor SEO performance using tools like Google Analytics and Search Console, reporting on key metrics.
• Identify opportunities for content expansion and optimization based on keyword research and performance analysis.
• Ensure all content adheres to brand guidelines and style guides.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Assist in managing website content updates and minor site maintenance tasks.

Skills

Content creation

Copywriting

SEO

Keyword research

CMS (WordPress)

HTML/CSS basics

Project management

English writing

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

WordPress

Job description

About the Role

Our client, a growing online retailer based in East London, Eastern Cape , is seeking a creative and detail-oriented E-commerce Content & SEO Specialist. This hybrid role focuses on developing compelling product descriptions, engaging website content, and optimizing online assets to improve search engine rankings and drive organic traffic. You will be responsible for crafting persuasive copy that resonates with customers and accurately represents our client's products, while also implementing SEO best practices to ensure maximum visibility. This position offers a blend of creative writing and analytical strategy within our client's East London, Eastern Cape office and remote work flexibility. If you have a passion for storytelling and a knack for SEO, this role is for you.

Key Responsibilities

• Write clear, concise, and engaging product descriptions that highlight key features and benefits.
• Develop and manage website content, including blog posts, landing pages, and category pages, to enhance user experience and SEO.
• Conduct keyword research and implement on-page SEO strategies to improve search engine rankings.
• Optimize existing website content for search engines and user engagement.
• Collaborate with the marketing and product teams to ensure content accuracy and brand consistency.
• Monitor SEO performance using tools like Google Analytics and Search Console, reporting on key metrics.
• Identify opportunities for content expansion and optimization based on keyword research and performance analysis.
• Ensure all content adheres to brand guidelines and style guides.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Assist in managing website content updates and minor site maintenance tasks.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-4 years of experience in content creation, copywriting, and SEO, preferably within an e-commerce setting.
• Excellent writing, editing, and proofreading skills with a strong command of English.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Understanding of on-page and off-page SEO techniques.
• Familiarity with content management systems (CMS) like WordPress or similar.
• Basic understanding of HTML and CSS is a plus.
• Strong research skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Must be based in or willing to work from the East London, Eastern Cape office for hybrid arrangements.

Benefits

• Our client offers a competitive salary, comprehensive medical aid, and opportunities for professional growth.
• This hybrid role provides flexibility and the chance to work within a supportive team environment in East London, Eastern Cape .
• Benefits include potential for performance incentives and employee discounts on products.
• Contribute directly to the online visibility and sales success of a growing e-commerce brand.