Digital Marketing Specialist - E-commerce Focus

Placements24; East London; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Growth opportunities

Collaborative culture

Impact on e-commerce

Job summary

Placements24 in East London, Eastern Cape, seeks a results-driven Digital Marketing Specialist with a strong e-commerce focus. The role is hybrid and coordinates campaigns across SEO, SEM, social media, email, and affiliates to boost traffic, engagement, and online sales.

You will analyze data with Google Analytics and optimize campaigns for ROI, collaborating with content and design teams to deliver compelling marketing assets. This is an exciting step in growing our online presence.

Qualifications

• Proven experience as a Digital Marketing Specialist with an e-commerce focus.
• Strong knowledge of SEO, SEM, social media, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social advertising platforms.
• Experience with Shopify or WooCommerce.
• Excellent analytical and communication skills.
• Ability to manage multiple projects and deadlines.
• Hybrid work experience is beneficial.

Responsibilities

• Develop and implement digital marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize SEO and SEM campaigns to improve organic and paid visibility.
• Plan and execute social media marketing initiatives to build brand awareness and engagement.
• Develop and manage email marketing campaigns with segmentation and automation.
• Oversee affiliate marketing programs and partner relations.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Monitor digital marketing trends and competitor activities to adjust strategies.
• Collaborate with content and design teams to create engaging assets.
• Track KPIs and report on campaign effectiveness to stakeholders.
• Manage digital advertising budgets and allocate resources efficiently.

Skills

Digital marketing

E-commerce marketing

SEO/SEM

Data analytics

Social media marketing

Email marketing

Google Analytics

Google Ads

Shopify

WooCommerce

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Shopify

WooCommerce

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist with a strong focus on e-commerce to join their team in East London, Eastern Cape. This hybrid role is responsible for developing and executing digital marketing campaigns designed to drive online traffic, engagement, and sales for the company's e-commerce platforms. You will manage various digital channels, including SEO, SEM, social media marketing, email marketing, and affiliate programs. The ideal candidate possesses a deep understanding of e-commerce marketing strategies, data analysis, and a passion for driving measurable results. This is an excellent opportunity to contribute to the online success of a growing business and advance your career in East London. We are looking for a proactive individual with a knack for optimizing campaigns for maximum ROI.

Key Responsibilities

• Develop and implement effective digital marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Plan and execute social media marketing initiatives to increase brand awareness and engagement.
• Develop and manage email marketing campaigns, including list segmentation and automation.
• Oversee affiliate marketing programs and build relationships with partners.
• Analyze campaign performance using tools like Google Analytics and provide actionable insights and recommendations.
• Monitor digital marketing trends and competitor activities.
• Collaborate with the content and design teams to create engaging marketing assets.
• Track key performance indicators (KPIs) and report on campaign effectiveness to stakeholders.
• Manage digital advertising budgets and ensure efficient allocation of resources.

Requirements

• Proven experience as a Digital Marketing Specialist with a strong focus on e-commerce.
• Solid understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines effectively.
• Creative thinking and problem-solving abilities.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in a hybrid work setting is beneficial.

Benefits

• Competitive salary and benefits package.
• Hybrid work model offering a blend of remote flexibility and office collaboration.
• Opportunity to work with a growing company in East London.
• Professional development and training opportunities.
• Collaborative and innovative work environment.
• Chance to drive significant impact on e-commerce growth.
• Supportive team culture focused on success.