E-commerce Platform Manager & Digital Growth Lead

Placements24; George; On-site; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Health benefits

Employee discount

Professional development

Career advancement

Job summary

Placements24 is seeking an experienced E-commerce Platform Manager & Digital Growth Lead to oversee our George, Western Cape operations. You will manage the e-commerce platform, drive traffic, optimize the customer journey, and lead growth initiatives across SEO, SEM, email marketing, and content strategies.

The role requires a strategic, data-driven leader with deep knowledge of UX/UI, analytics, and conversion rate optimization.

Qualifications

• 7+ years in ecommerce leadership and digital growth.
• Proven ability to grow online sales and optimize platform performance.
• Strong expertise in SEO, SEM, email marketing, content marketing, and social media advertising.

Responsibilities

• Oversee the day-to-day management and strategic development of the company's e-commerce platform(s).
• Drive online sales growth through digital marketing strategies including SEO, SEM, email marketing, and affiliate programs.
• Analyze website performance, user behavior, and sales data to identify areas for improvement and growth opportunities.
• Develop and execute A/B testing plans to optimize website design, user experience, and conversion funnels.
• Manage product catalog, pricing strategies, and promotional activities on the e-commerce platform.
• Collaborate with IT, marketing, and operations teams to ensure seamless platform functionality and customer experience.
• Stay updated on emerging e-commerce technologies and industry trends to maintain a competitive advantage.
• Develop and manage the e-commerce budget, ensuring profitable growth and ROI.
• Manage external agencies and vendors involved in website development, digital marketing, and analytics.
• Ensure compliance with all relevant online regulations and data privacy laws.

Skills

SEO

SEM

Email marketing

Content marketing

Social ads

Google Analytics

Adobe Analytics

UX/UI basics

CRO

Data-driven

Project management

Cross-functional lead

Education

Bachelor's degree in relevant field

Tools

Shopify Plus

Magento

WooCommerce

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a prominent retail group with a significant online presence, is seeking an experienced E-commerce Platform Manager & Digital Growth Lead to oversee their operations in George, Western Cape . This key position will be responsible for managing and enhancing the e-commerce platform, driving traffic, and optimizing the customer journey to achieve ambitious growth targets. The successful candidate will possess a strategic mindset, a strong analytical ability, and a deep understanding of digital marketing channels, SEO, SEM, and conversion rate optimization within an e-commerce context. This is an exciting opportunity to shape the digital future of a well-established brand in the scenic region of George .

Key Responsibilities

• Oversee the day-to-day management and strategic development of the company's e-commerce platform(s).
• Drive online sales growth through the implementation of effective digital marketing strategies, including SEO, SEM, email marketing, and affiliate programs.
• Analyze website performance, user behavior, and sales data to identify areas for improvement and growth opportunities.
• Develop and execute A/B testing plans to optimize website design, user experience, and conversion funnels.
• Manage product catalog, pricing strategies, and promotional activities on the e-commerce platform.
• Collaborate with IT, marketing, and operations teams to ensure seamless platform functionality and customer experience.
• Stay updated on emerging e-commerce technologies and industry trends to maintain a competitive advantage.
• Develop and manage the e-commerce budget, ensuring profitable growth and ROI.
• Manage external agencies and vendors involved in website development, digital marketing, and analytics.
• Ensure compliance with all relevant online regulations and data privacy laws.

Requirements

• Minimum of 7 years of progressive experience in e-commerce management, digital marketing, or a related field.
• Demonstrated success in growing online sales and improving e-commerce platform performance.
• Strong expertise in SEO, SEM, email marketing, content marketing, and social media advertising.
• Proficiency with e-commerce platforms (e.g., Shopify Plus, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent understanding of UX/UI principles and conversion rate optimization techniques.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Proven ability to manage complex projects and cross-functional teams.
• Excellent communication and leadership skills.
• Bachelor's degree in Business, Marketing, Computer Science, or a related field is required.
• Residency in or willingness to relocate to George, Western Cape is mandatory for this on-site role.

Benefits

This role offers a highly competitive salary, attractive performance-based bonuses, and comprehensive health benefits. Employees will have access to professional development programs and opportunities for career advancement within a reputable organization. You will be working in a collaborative and innovative environment in beautiful George , contributing directly to the company's digital success. The company also provides a generous employee discount on all its products and services.