Senior E-commerce Growth Specialist

Placements24; Johannesburg; Hybride; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Health and wellness benefits

Hybrid work model

Generous paid time off

Professional development opportunities

Discounts on company products

Résumé du poste

Placements24 is seeking a Senior E-commerce Growth Specialist to drive growth across online sales channels in Johannesburg, Gauteng. The role focuses on optimizing campaigns, improving conversion rates, and leveraging data to inform strategy.

You will lead cross-functional efforts, manage budgets, and stay ahead of e-commerce trends to build brand loyalty and revenue. Hybrid work model offers flexibility between remote and in-office collaboration.

Qualifications

• Proven track record in driving e-commerce growth and online sales.
• Strong understanding of digital marketing channels and consumer behavior.
• Experience across SEO, SEM, PPC, email marketing, and social media.

Responsabilités

• Develop and execute growth strategies across platforms.
• Optimize paid campaigns (PPC, social ads) for ROI and acquisition.
• Analyze traffic, behavior, and conversion using analytics tools.
• Implement A/B tests to improve UX and conversions.
• Oversee social media strategy and content creation.
• Collaborate with marketing, sales and product teams.
• Evaluate new e-commerce tech and trends.
• Manage e-commerce budget and resource allocation.
• Prepare performance reports for senior management.
• Maintain consistent brand voice across online touchpoints.

Connaissances

E-commerce growth

PPC management

SEO/SEM

Google Analytics

A/B testing

Social media management

Budget management

Cross-functional collaboration

Content marketing

Communication

Formation

Bachelor's degree in Marketing or related

Outils

Shopify

Magento

WooCommerce

CRM systems

Google Analytics

Adobe Analytics

Description du poste

About the Role

Our client, a dynamic player in the online retail space, is seeking a highly motivated and experienced Senior E-commerce Growth Specialist to join their vibrant team in Johannesburg, Gauteng . This pivotal role will be instrumental in driving significant growth across our client's e-commerce platforms and social media channels. The ideal candidate will possess a deep understanding of digital marketing strategies, consumer behavior, and the latest trends in online sales and engagement. You will be at the forefront of innovation, tasked with identifying new opportunities, optimizing existing campaigns, and ensuring a seamless customer journey from discovery to conversion. This is a fantastic opportunity to make a tangible impact within a growing organization that values creativity and data-driven decision-making. The position requires a strategic thinker with a hands-on approach, eager to contribute to the company's expansion and success.

Key Responsibilities

• Develop and execute comprehensive e-commerce growth strategies across multiple platforms.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and customer acquisition.
• Analyze website traffic, user behavior, and conversion rates using tools like Google Analytics to identify areas for improvement.
• Implement A/B testing for website elements, landing pages, and marketing campaigns to enhance user experience and conversion rates.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty and drive traffic.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align on growth initiatives.
• Identify and evaluate new e-commerce technologies and trends to maintain a competitive edge.
• Manage the e-commerce budget effectively, ensuring optimal allocation of resources.
• Prepare regular performance reports and present key insights and recommendations to senior management.
• Ensure a consistent and compelling brand voice across all online touchpoints.

Requirements

• Proven track record of success in e-commerce growth, digital marketing, and social media management.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Expertise in SEO, SEM, PPC, social media advertising, and email marketing.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and CRM systems.
• Excellent understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Proficiency in developing and executing content marketing strategies.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Experience in the Johannesburg market is a plus.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work in a hybrid model, offering flexibility between remote and in-office work.
• Comprehensive health and wellness benefits.
• Generous paid time off and holiday leave.
• Professional development opportunities and training programs.
• A stimulating and collaborative work environment.
• Discounts on company products and services.
• Chance to be part of a growing and innovative company in the heart of Gauteng .