Senior E-commerce Social Media Strategist

Placements24; George; Sur place; ZAR 600 000 - 1 000 000; Plein temps

Avantages offerts par ce poste

Remuneration package

Career growth

Innovative culture

Learning opportunities

Résumé du poste

Placements24 is seeking a Senior E-commerce Social Media Strategist for our George, Western Cape base. You will spearhead digital engagement, craft long-term social strategies, manage channels with a cohesive brand voice, and lead multimedia content creation to drive online sales.

The ideal candidate brings 5+ years in social media management for e-commerce, plus strong analytics, storytelling, and the ability to mentor junior teammates. Relocation to George is preferred for on-site work.

Qualifications

• Minimum of 5 years in social media management and strategy, with an e-commerce focus.
• Proven track record of growing social media accounts for brands.
• Expertise in social media analytics, reporting, and optimization.
• Bachelor's degree in Marketing, Digital Media, or related field.

Responsabilités

• Develop and execute long-term social media strategies aligned with goals.
• Oversee company presence across social channels with cohesive voice.
• Lead multimedia content creation including video and infographics.
• Analyze performance data to identify trends and optimize campaigns.
• Manage paid social budgets and campaigns focusing on ROI.
• Foster online communities and brand advocacy.
• Collaborate with marketing, sales, and product teams.
• Stay updated on best practices and emerging platforms.
• Mentor junior social media team members.

Connaissances

Social media strategy

Analytics & reporting

Campaign optimization

Video production

Written & verbal communication

Team mentoring

Cross-functional collaboration

Independent work

Formation

Bachelor's degree in Marketing or Digital Media

Outils

Social media management tools

Advertising platforms

Description du poste

About the Role

Our client is a leading online retailer looking to appoint a Senior E-commerce Social Media Strategist to spearhead their digital engagement efforts. This high-impact position involves crafting and implementing sophisticated social media campaigns designed to elevate brand visibility, foster deep customer loyalty, and drive significant online sales. The ideal candidate possesses extensive experience in social media marketing, a profound understanding of the e-commerce ecosystem, and a passion for leveraging digital platforms to achieve business objectives. This role offers a unique chance to lead strategic initiatives within a thriving and innovative company based in George, Western Cape .

Key Responsibilities

• Develop and execute long-term social media strategies that align with business goals and brand positioning.
• Oversee and manage the company's presence across all relevant social media channels, ensuring a cohesive and engaging brand voice.
• Lead the creation and deployment of compelling multimedia content, including videos, infographics, and engaging copy.
• Analyze social media performance data to identify trends, measure campaign effectiveness, and provide actionable insights for optimization.
• Manage paid social media advertising budgets and campaigns, focusing on ROI and customer acquisition.
• Cultivate and manage online communities, fostering meaningful interactions and building brand advocacy.
• Collaborate closely with cross-functional teams, including marketing, sales, and product development, to ensure integrated campaign execution.
• Conduct competitive analysis and stay abreast of the latest social media best practices, platform updates, and emerging technologies.
• Mentor and guide junior members of the social media team.

Requirements

• Minimum of 5 years of experience in social media management and strategy, with a strong emphasis on e-commerce.
• Proven track record of successfully managing and growing social media accounts for brands.
• Expertise in social media analytics, reporting, and campaign optimization.
• Proficiency with social media management platforms and advertising tools.
• Exceptional written and verbal communication skills, with a knack for storytelling.
• Experience with video production and editing is highly desirable.
• Strong strategic thinking and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.
• A Bachelor's degree in Marketing, Digital Media, or a related discipline.
• Must be based in or willing to relocate to George, Western Cape .

Benefits

• Attractive remuneration package.
• Opportunity to shape the social media direction of a prominent e-commerce brand.
• Supportive and innovative work culture.
• Opportunities for continuous learning and professional growth.
• Exposure to cutting-edge digital marketing strategies.