E-commerce Growth Hacker & Performance Marketing Specialist

Placements24; George; On-site; ZAR 720,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Dynamic e-commerce environment

Modern marketing tools

Collaborative office

Career progression potential

Job summary

Placements24 in George, Western Cape seeks an innovative E-commerce Growth Hacker and Performance Marketing Specialist to drive sustainable growth for our online retail client. You will lead data-driven experiments across SEO, SEM, social ads, email marketing, and affiliates to boost acquisition, retention, and lifetime value.

The role requires analytical thinking, creativity, and a track record of delivering aggressive growth targets in e-commerce, with an in-office setup in George for maximum

Qualifications

• Bachelor's degree or equivalent in a quantitative field preferred.
• Proven growth in e-commerce with data-driven testing and optimization.
• Strong understanding of SEO/SEM and paid channels.

Responsibilities

• Design and execute growth experiments across channels (SEO, SEM, social, email, affiliates).
• Analyze traffic, behavior, funnels to identify bottlenecks and improvements.
• Develop and implement A/B testing for pages, copy, and features.
• Manage paid ads (Google, Facebook) to maximize ROI and KPIs.
• Collaborate with product to improve UX and conversions.
• Track and report key growth metrics with actionable insights.
• Stay updated on growth marketing tech and best practices.
• Create email campaigns to nurture leads and customers.
• Perform market research and competitive analysis.
• Work with content creators on marketing assets.

Skills

Growth hacking

Performance marketing

Data-driven experiments

SEO

SEM

Email marketing

Affiliate marketing

UX/CRO

Analytics

Communication

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Adobe Analytics

Optimizely

VWO

CRM platforms

Marketing automation

Job description

About the Role

Our client, a rapidly expanding online retailer, is looking for an innovative E-commerce Growth Hacker and Performance Marketing Specialist to join their team in George, Western Cape . This role is critical for driving sustainable growth through data-driven experimentation and optimization across all digital marketing channels. You will be responsible for identifying new growth opportunities, testing hypotheses, and scaling successful initiatives to increase customer acquisition, retention, and lifetime value. The ideal candidate is a highly analytical, creative, and results-oriented individual with a passion for e-commerce and a proven ability to achieve aggressive growth targets. This position is based in our client's central George office, offering a fully in-office experience designed for maximum collaboration and focus.

Key Responsibilities

• Design and execute growth experiments across various channels including SEO, SEM, social media advertising, email marketing, and affiliate programs.
• Analyze website traffic, user behavior, and conversion funnels to identify bottlenecks and areas for improvement.
• Develop and implement A/B testing strategies for landing pages, ad copy, email campaigns, and website features.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and achieve KPIs.
• Collaborate with the product team to improve user experience and conversion rates on the e-commerce platform.
• Track, measure, and report on key growth metrics, providing insights and recommendations for future strategies.
• Stay updated with the latest growth hacking techniques, marketing technologies, and industry best practices.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Conduct market research and competitive analysis to identify emerging trends and opportunities.
• Work closely with content creators to develop compelling marketing materials.

Requirements

• Proven experience as a Growth Hacker, Performance Marketing Specialist, or similar role in an e-commerce environment.
• Demonstrated success in driving significant growth through data-driven experimentation and optimization.
• Strong understanding of SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, VWO).
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical and problem-solving skills, with a strong attention to detail.
• Ability to work independently and as part of a team in a fast-paced, results-driven environment.
• Strong understanding of user experience (UX) principles and conversion rate optimization (CRO).
• Excellent communication and presentation skills.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a dynamic and growing e-commerce business in George, Western Cape.
• Direct impact on the company's growth trajectory.
• Access to modern marketing tools and technologies.
• Collaborative office environment fostering innovation and teamwork.
• Potential for advancement within the organization as the company scales.