E-commerce Performance Marketing Specialist

Placements24; Benoni; Sur place; ZAR 420 000 - 620 000; Plein temps

Avantages offerts par ce poste

Health benefits

Professional development

Performance incentives

Dynamic team

Résumé du poste

Placements24 is seeking an analytical E-commerce Performance Marketing Specialist to drive online sales and customer acquisition in Benoni, Gauteng. You will manage paid campaigns across Google Ads, Facebook Ads, and other channels, focusing on measurable ROI.

The role requires 2+ years in performance marketing, strong data analysis, and experience with Google Analytics. You will optimize campaigns, collaborate with content and design teams, and report performance insights to stakeholders.

Qualifications

• Bachelor’s degree or related quantitative field.
• 2+ years in performance marketing or digital advertising (e-commerce).
• Proven track record in paid campaigns on Google Ads and Facebook Ads Manager.
• Strong analytical skills and proficiency with analytics tools.

Responsabilités

• Plan, execute, and optimize paid campaigns across Google Ads and social platforms.
• Monitor metrics (CTR, CPC, CPA, ROAS) and optimize campaigns.
• Conduct A/B tests on ad copy, creatives, and landing pages.
• Manage advertising budgets to maximize ROI.
• Collaborate with content/design teams for compelling creatives.

Connaissances

Paid media

Google Ads

Facebook Ads

Web analytics

A/B testing

Campaign optimization

Data analysis

Communication

Formation

Bachelor's degree in Marketing/Business/Economics

Outils

Google Analytics

Google Ads

Facebook Ads Manager

Description du poste

About the Role

Our client is seeking a highly analytical and results-oriented E-commerce Performance Marketing Specialist to drive online sales and customer acquisition in Benoni, Gauteng . This role is crucial for managing and optimizing paid advertising campaigns across various digital channels, with a laser focus on achieving measurable ROI. You will be responsible for planning, executing, and analyzing campaigns on platforms such as Google Ads, Facebook Ads, and other performance-driven channels. The ideal candidate possesses a strong understanding of data analysis, a creative approach to campaign optimization, and a proven track record of success in paid media. Join our client's dedicated team in Benoni and make a direct impact on their e-commerce success.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, etc.), and other relevant channels.
• Monitor campaign performance, analyze key metrics (e.g., CTR, CPC, CPA, ROAS), and identify areas for optimization.
• Conduct A/B testing on ad copy, creatives, landing pages, and targeting strategies to improve campaign effectiveness.
• Manage advertising budgets effectively, ensuring maximum return on investment (ROI).
• Collaborate with the content and design teams to create compelling ad creatives and landing page content.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Provide regular reports on campaign performance, insights, and recommendations to stakeholders.
• Identify new growth opportunities and emerging channels for performance marketing.
• Conduct keyword research and audience segmentation for targeted advertising.
• Ensure campaign strategies align with overall e-commerce and business objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• 2+ years of proven experience in performance marketing, paid media management, or digital advertising, with a focus on e-commerce.
• Demonstrable success in managing and optimizing paid campaigns on platforms like Google Ads and Facebook Ads Manager.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Experience with ad optimization techniques and tools.
• Excellent understanding of e-commerce metrics and KPIs.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively in a team environment.
• Detail-oriented with strong organizational skills.
• Familiarity with various digital marketing channels is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic e-commerce company.
• Professional development and training opportunities in performance marketing.
• Exposure to cutting-edge digital advertising strategies.
• Work within a results-driven team environment in Benoni .
• Contribute directly to the growth of online sales.
• Health and wellness benefits.