E-commerce Performance Marketing Manager

Placements24; George; Hybrid; ZAR 520,000 - 680,000; Full time

Benefits offered by this job

Hybrid work model

George facility

Professional development

Growth opportunities

Job summary

Placements24 in George, Western Cape is seeking an experienced E-commerce Performance Marketing Manager to drive traffic, conversions, and revenue through data-driven campaigns across SEM, social, email and affiliate channels.

The role offers a hybrid work model with in-office collaboration in George, enabling effective teamwork and flexibility. The ideal candidate has 5+ years in ecommerce performance marketing and a proven track record of optimizing CPA, ROAS and CLV.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• Minimum of 5 years in performance marketing with e-commerce focus.
• Expertise in paid search (Google Ads, Bing Ads) and paid social (Facebook, Instagram).
• Proficient in Google Analytics and other web analytics tools.
• Strong CRO and A/B testing knowledge, plus email marketing automation.
• Excellent analytical, project management and communication skills; hybrid work experience.
• Familiarity with affiliate marketing platforms.

Responsibilities

• Develop, implement, and manage integrated performance marketing strategies across paid search, paid social, display advertising, affiliate marketing, and email marketing.
• Set and manage campaign budgets, continuously optimizing for CPA, ROAS, and customer lifetime value.
• Conduct A/B testing on ad creatives, landing pages, and campaign targeting to improve conversion rates.
• Analyze campaign performance data, identify trends, and provide actionable insights and recommendations to stakeholders.
• Collaborate with the creative team to develop compelling ad copy and visual assets.
• Manage relationships with advertising platforms and third-party vendors.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.
• Develop and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Monitor website analytics and user behavior to identify areas for improvement in the customer journey.

Skills

Analytical skills

Project management

Communication skills

Hybrid work experience

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Ads

Bing Ads

Google Analytics

A/B testing tools

Email marketing platforms

Affiliate marketing platforms

Job description

About the Role

Our client, a rapidly expanding online retailer, is looking for an experienced E-commerce Performance Marketing Manager to join their team in George, Western Cape . This role will play a crucial part in driving traffic, conversions, and revenue through data-driven digital marketing campaigns. The ideal candidate will have a deep understanding of various performance marketing channels, including SEM, social media advertising, affiliate marketing, and email marketing. This is a hybrid position, offering a blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a balanced work schedule. You will be responsible for optimizing marketing spend, identifying new growth opportunities, and ensuring a seamless customer acquisition journey from click to conversion. This role requires a strategic thinker with a hands‑on approach and a proven track record in performance marketing within the e-commerce sector.

Key Responsibilities

• Develop, implement, and manage integrated performance marketing strategies across paid search, paid social, display advertising, affiliate marketing, and email marketing.
• Set and manage campaign budgets, continuously optimizing for CPA, ROAS, and customer lifetime value.
• Conduct A/B testing on ad creatives, landing pages, and campaign targeting to improve conversion rates.
• Analyze campaign performance data, identify trends, and provide actionable insights and recommendations to stakeholders.
• Collaborate with the creative team to develop compelling ad copy and visual assets.
• Manage relationships with advertising platforms and third-party vendors.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.
• Develop and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Monitor website analytics and user behavior to identify areas for improvement in the customer journey.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 5 years of experience in performance marketing, with a significant focus on e-commerce.
• Demonstrated expertise in managing paid search (Google Ads, Bing Ads) and paid social (Facebook Ads, Instagram Ads) campaigns.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Experience with email marketing platforms and automation tools.
• Excellent analytical skills and the ability to interpret complex data sets.
• Strong project management and communication skills.Experience working in a hybrid work environment.
• Familiarity with affiliate marketing platforms and strategies.

Benefits

• Our client offers a competitive salary and benefits package.
• Enjoy the flexibility of a hybrid work model, combining remote work with in-office collaboration in our modern George facility.
• Opportunities for professional development and training are provided.
• Become a key member of a growing e-commerce business and contribute directly to its success.
• We offer a dynamic work environment with a supportive team culture.