Senior Performance Marketing Manager for E-commerce Platforms

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Incentives

Health benefits

Growth opportunities

Job summary

Placements24 is seeking a Senior Performance Marketing Manager for Centurion, Gauteng, to optimize customer acquisition and revenue growth across paid search, social, affiliate, and other channels. The role blends hands-on campaign management with strategic leadership in a fast-growing e-commerce environment.

You will manage large advertising budgets, collaborate with marketing, sales, and analytics teams, and drive data-driven decisions that improve CPA, ROAS, and LTV while maintaining a strong

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 6 years of experience in performance marketing, with a strong focus on e-commerce or DTC brands.
• Proven track record of successfully managing and scaling paid advertising campaigns across major platforms.
• Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising and analytics platforms.
• Strong analytical skills, with the ability to interpret complex data sets and translate them into actionable insights.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Proficiency in Excel or Google Sheets for data analysis and reporting.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a hybrid model, requiring both in-office presence in Centurion, Gauteng and remote work.

Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies across various digital channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), display, and affiliate marketing.
• Manage and optimize large advertising budgets to achieve KPIs such as CPA, ROAS, LTV, and conversion rates.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for improvement.
• A/B test ad creatives, landing pages, and targeting strategies to continuously optimize campaign effectiveness.
• Collaborate with creative teams to develop compelling ad copy and visual assets.
• Work closely with the data analytics team to track, measure, and report on marketing performance.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Manage relationships with external agencies and technology partners.
• Contribute to the overall marketing strategy and identify new growth opportunities.

Skills

Performance marketing

Data analysis

A/B testing

CRO

Excel

Google Analytics

Google Ads

Facebook Ads

Campaign optimization

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads Manager

Facebook Ads Manager

Bing Ads

Excel/Sheets

Job description

About the Role

Our client is a leading e-commerce platform experiencing rapid growth, and they are seeking a results-driven Senior Performance Marketing Manager to optimize their customer acquisition and revenue growth strategies in Centurion, Gauteng. This role is crucial for driving measurable marketing outcomes through data-driven campaigns across paid search, social, affiliate, and other performance channels. You will be responsible for developing and executing innovative marketing strategies, managing significant advertising budgets, and analyzing campaign performance to maximize ROI. This hybrid role requires significant time spent in the office collaborating with the marketing and sales teams, with flexibility for remote work for analysis and campaign adjustments. If you have a strong analytical mindset, a proven track record in performance marketing, and a passion for e-commerce growth, this is an excellent opportunity.

Key Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies across various digital channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), display, and affiliate marketing.
• Manage and optimize large advertising budgets to achieve key performance indicators (KPIs) such as CPA, ROAS, LTV, and conversion rates.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for improvement.
• A/B test ad creatives, landing pages, and targeting strategies to continuously optimize campaign effectiveness.
• Collaborate with creative teams to develop compelling ad copy and visual assets.
• Work closely with the data analytics team to track, measure, and report on marketing performance.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Manage relationships with external agencies and technology partners.
• Contribute to the overall marketing strategy and identify new growth opportunities.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 6 years of experience in performance marketing, with a strong focus on e-commerce or direct-to-consumer (DTC) brands.
• Proven track record of successfully managing and scaling paid advertising campaigns across major platforms.
• Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising and analytics platforms.
• Strong analytical skills, with the ability to interpret complex data sets and translate them into actionable insights.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Proficiency in Excel or Google Sheets for data analysis and reporting.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a hybrid model, requiring both in-office presence in Centurion, Gauteng and remote work.

Benefits

• Our client offers a competitive salary, performance-based incentives, comprehensive health and wellness benefits, and ample opportunities for professional growth.
• You will play a key role in driving the growth of a prominent e-commerce business, working with a dynamic and data-driven marketing team.
• The hybrid work model supports a healthy work-life balance.
• Join us in shaping the future of online retail in Centurion, Gauteng .