E-commerce Digital Advertising Specialist

Placements24; Benoni; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Professional development

Collaborative environment

Job summary

Placements24 is seeking a results-driven E-commerce Digital Advertising Specialist to join our marketing team in Benoni, Gauteng. You will plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, and other channels to drive online sales and ROI.

Ideally you bring hands-on experience with ecommerce ad campaigns, strong analytics using Google Analytics, budgeting skills, and a data-driven mindset to improve CPA and ROAS.

Qualifications

• Experience planning and managing paid ad campaigns for ecommerce.
• Strong analytics skills and ability to translate data into actions.
• Excellent budgeting and optimization skills for ROI.

Responsibilities

• Develop, execute, and optimize paid advertising campaigns across Google Ads and social platforms.
• Conduct keyword research and audience targeting to improve campaign performance.
• Monitor budgets and adjust bids to maximize ROI and ROAS.
• Create compelling ad copy and visuals or collaborate with creative teams.
• Track and report on CTR, CPC, CPA, and conversions with regular insights.

Skills

Digital advertising

PPC management

Google Ads

Facebook Ads

Instagram Ads

GA Analytics

Tools

Google Analytics

Job description

About the Role

Our client is seeking a results-driven E-commerce Digital Advertising Specialist to join their marketing team. This role is critical for driving targeted traffic and maximizing online sales through effective paid advertising campaigns. The ideal candidate will have a deep understanding of various digital advertising platforms and a proven ability to manage budgets, optimize campaigns, and achieve measurable ROI. This is a full-time, on-site position at our client's offices in **Benoni, Gauteng, ZA**. You will be responsible for planning, executing, and analyzing paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and potentially others relevant to our e-commerce business. We are looking for a data-savvy individual who can translate marketing objectives into high-performing ad strategies. This is an excellent opportunity to contribute significantly to the online revenue growth of a dynamic company.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, etc.), and other relevant channels.
• Conduct keyword research, audience segmentation, and targeting to optimize campaign effectiveness.
• Manage advertising budgets efficiently, ensuring maximum return on investment (ROI).
• Create compelling ad copy and visuals, or collaborate with creative teams to produce them.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and conversion rates.
• Continuously optimize campaigns based on data analysis to improve performance and achieve target KPIs.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Generate regular performance reports, providing insights and recommendations for future strategies.
• Stay up-to-date with the latest trends, best practices, and platform updates in digital advertising.
• Collaborate with the broader marketing team to ensure alignment of advertising efforts with overall business goals.

Requirements

• Proven experience as a Digital Advertising Specialist, PPC Manager, or similar role, with a strong focus on e-commerce.
• Demonstrable experience managing successful paid campaigns on Google Ads and social media advertising platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and analyze campaign performance.
• Strong understanding of keyword research, bidding strategies, and audience targeting techniques.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Must be able to work full-time on-site in **Benoni, Gauteng, ZA**.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

Benefits

Our client offers a competitive salary and a dedicated full-time position within their **Benoni, Gauteng, ZA** office. Benefits include comprehensive medical aid, opportunities for professional development, and a collaborative and dynamic work environment. This role provides the chance to directly impact sales performance and gain hands-on experience managing significant advertising budgets for a growing e-commerce business.