E-commerce Performance Marketing Manager

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Career growth opportunities

Job summary

Placements24 is seeking an experienced E-commerce Performance Marketing Manager in Mahikeng, North West to drive data-driven growth across SEM, paid social, affiliate, and display channels. You will optimize CAC, ROAS, and revenue while leading workflows with analytics, CRO, and cross-functional teams.

The role requires 5–7 years in performance marketing for e-commerce, strong analytics, and budget management with a hybrid work model in Mahikeng.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.

Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition and revenue growth.

Skills

Performance marketing

Budget management

Analytics

A/B testing

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Tag Manager

Paid advertising platforms

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is looking for a seasoned and strategic E-commerce Performance Marketing Manager to drive profitable growth. This role, based in Mahikeng, North West , will be responsible for developing and executing data-driven performance marketing strategies across multiple channels, including SEM, paid social, affiliate marketing, and display advertising. The ideal candidate will possess a deep understanding of digital advertising platforms, analytics tools, and conversion rate optimization, with a proven track record of managing significant budgets and delivering measurable results. You will play a pivotal role in optimizing customer acquisition costs (CAC), maximizing return on ad spend (ROAS), and achieving ambitious revenue targets. We are seeking a highly analytical and results-oriented individual who can lead performance marketing initiatives and contribute to the strategic direction of our client's online business in the Mahikeng region and beyond. This is a challenging and rewarding opportunity to impact a growing business.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize paid media campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and programmatic display.
• Oversee budget allocation and ensure optimal spending across all performance marketing channels to achieve KPIs.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• Implement and manage A/B testing initiatives for ad copy, creative, landing pages, and targeting.
• Monitor and manage affiliate marketing programs and partnerships.
• Collaborate with the content and creative teams to develop high-performing ad assets.
• Analyze website traffic, user behavior, and conversion funnels to identify areas for improvement.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and e-commerce.
• Provide regular performance reports, insights, and strategic recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• 5-7 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven expertise in managing large-scale paid media campaigns (SEM, Paid Social, Display).
• Proficiency with Google Analytics, Google Tag Manager, and other relevant analytics platforms.
• Strong understanding of marketing attribution models and ROAS optimization.
• Experience with affiliate marketing platforms and strategies.
• Excellent analytical, problem-solving, and data interpretation skills.
• Ability to manage budgets effectively and drive profitable growth.
• Strong leadership and cross-functional collaboration skills.
• Excellent communication and presentation skills.

Benefits

• Our client offers a competitive salary, comprehensive benefits package, and a hybrid work model in Mahikeng, North West .
• Employees will have access to continuous professional development, cutting-edge marketing tools, and opportunities for career advancement.
• Join a dynamic and growth-oriented team that values data-driven decision-making and innovation.
• This role offers the chance to significantly impact the success of a thriving e-commerce business.