E-commerce Marketing Executive

Placements24; Vereeniging; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Professional development

Job summary

Placements24 in Vereeniging is seeking an experienced E-commerce Marketing Executive to drive online sales and brand growth. You will lead multi-channel campaigns across SEO, PPC, email marketing, and social media, coordinating with sales and product teams to hit ambitious targets.

The role offers a hybrid work model, competitive salary, and opportunities for professional development. The successful candidate will analyze performance data and optimize strategies to maximize customer lifetime

Qualifications

• Proven experience as an e-commerce marketing manager or similar role.
• Strong understanding of digital marketing channels and metrics.
• Experience with SEO, SEM, PPC and email marketing.
• Ability to analyze data and translate insights into actions.

Responsibilities

• Develop and execute a comprehensive e-commerce marketing strategy to grow online sales.
• Manage and optimize paid advertising campaigns across Google Ads and social platforms.
• Oversee SEO initiatives, keyword research, content optimization, and backlinks.
• Develop and manage email marketing campaigns including segmentation and automation.
• Collaborate with content teams to ensure on-brand, conversion-focused copy.
• Analyze performance metrics, ROI, and report insights to inform strategy in Vereeniging.

Skills

SEO

SEM

PPC

Email marketing

Social media marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Shopify

Magento

Google Ads

Facebook Ads

Instagram Ads

Job description

About the Role

Our client is seeking a strategic and results-driven E-commerce Marketing Executive to lead their online sales and marketing efforts in Vereeniging . This role is responsible for developing and implementing innovative marketing strategies to drive traffic, increase conversion rates, and enhance customer lifetime value for our e-commerce platform. You will manage various digital marketing channels, including SEO, SEM, email marketing, and social media advertising, working closely with the sales and product teams to achieve ambitious growth targets. This is a key position for an experienced marketer ready to make a substantial impact.

Key Responsibilities

• Develop and execute a comprehensive e-commerce marketing strategy aimed at increasing online sales, customer acquisition, and retention.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads and social media advertising (e.g., Facebook Ads , Instagram Ads).
• Oversee SEO initiatives, conducting keyword research, optimizing website content, and building backlinks to improve organic search rankings.
• Develop and manage email marketing campaigns, including segmentation, content creation, automation, and performance analysis.
• Collaborate with the content team to ensure all marketing materials and website copy are engaging, on-brand, and optimized for conversion.
• Analyze marketing performance metrics, track ROI, and generate reports to inform strategic decisions and identify areas for improvement in Vereeniging .

Requirements

• Proven experience as an E-commerce Marketing Manager or similar role, with a track record of driving online sales growth.
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media marketing, and email marketing.
• Proficiency with e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Magento).
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Strong project management and communication skills, with the ability to collaborate effectively with cross-functional teams.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive medical, dental, and vision insurance.
• Opportunities for professional development and continuing education.
• A dynamic and results-oriented work environment in Vereeniging .