Digital Advertising Specialist - E-commerce

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 360,000 - 510,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Hybrid work model

Medical aid and retirement fund

Professional development opportunities

Collaborative and dynamic environment

Job summary

Placements24 in Mpumalanga seeks a Digital Advertising Specialist to manage and optimize paid campaigns for an ecommerce business. You will develop PPC strategies across Google, Facebook and other platforms to drive targeted traffic and conversions.

This hybrid role requires 3+ years in ecommerce PPC, strong analytics, and CRO skills. You will monitor performance, report insights, optimize budgets, and collaborate with the marketing team to grow online sales.

Qualifications

• 3+ years of hands-on experience managing paid advertising campaigns in e-commerce.
• Proficient with Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytics skills to interpret data into insights.
• Experience with Google Analytics and other tracking tools.
• Proficient in A/B testing and CRO techniques.
• Excellent written and verbal communication with high attention to detail.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and other channels.
• Conduct keyword research, audience targeting, and ad copy creation.
• Monitor performance using CTR, CPC, CPA, ROAS and adjust campaigns.
• Manage advertising budgets to meet performance goals.
• Perform A/B testing on creatives, landing pages, targeting parameters.
• Provide reports and recommendations to the marketing team.

Skills

PPC management

Google Ads

Facebook Ads Manager

Data analysis

A/B testing

CRO

Landing pages

Communication

Tools

Google Analytics

GA4

Job description

About the Role

Our client is seeking a skilled Digital Advertising Specialist to manage and optimize paid advertising campaigns for their thriving e-commerce business in Nelspruit . You will be responsible for developing, implementing, and analyzing pay-per-click (PPC) strategies across various platforms to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS). This hybrid role offers a fantastic opportunity to work within a results-driven marketing team, contributing directly to the growth and profitability of our online sales channels. Your expertise in performance marketing will be key to achieving our ambitious growth targets.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and implementing adjustments for continuous improvement.
• Manage advertising budgets efficiently, ensuring optimal allocation of resources to achieve performance goals.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify the most effective strategies.
• Provide regular reports on campaign performance, insights, and recommendations for future strategies to the marketing team.

Requirements

• 3+ years of hands-on experience managing successful paid advertising campaigns, particularly in e-commerce .
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience with Google Analytics and other web analytics tools for tracking campaign effectiveness.
• Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
• Excellent written and verbal communication skills, with a keen eye for detail.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering a blend of remote and in-office work.
• Comprehensive medical aid and retirement fund.
• Opportunities for ongoing professional development and certifications in digital advertising.
• A collaborative and dynamic work environment focused on driving e-commerce success.