E-commerce Digital Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary & bonus

Hybrid work model

Health, dental, and vision insurance

Professional development & leadership

Job summary

Placements24 is seeking an experienced E-commerce Digital Marketing Manager in Vereeniging to drive online sales, engagement and brand loyalty. The role covers paid ads, SEO, content and email marketing, with a focus on measurable growth and ROI.

You will lead a small marketing team in a hybrid work setup, leveraging analytics to optimize campaigns and champion data-driven decisions. Strong leadership and strategic planning are essential for success.

Qualifications

• Proven experience in digital marketing with a strong focus on e-commerce and online sales growth.
• Demonstrated success in managing SEM, SEO, social media advertising, and email marketing campaigns.
• Proficiency with digital analytics platforms and marketing automation tools.
• Strong leadership, strategic thinking, and analytical skills.

Responsibilities

• Develop and oversee the execution of integrated digital marketing strategies for the e-commerce business.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Drive organic growth through effective SEO strategies and content marketing initiatives.
• Develop and manage email marketing campaigns to nurture leads and retain customers.
• Analyze campaign performance, website analytics, and market trends to identify growth opportunities.
• Lead and mentor a team of marketing specialists, fostering a collaborative and results-driven culture.

Skills

Digital marketing

E-commerce growth

Leadership

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

SEMrush

Mailchimp

Job description

About the Role

Our client is looking for an experienced and strategic E-commerce Digital Marketing Manager to lead their online marketing efforts in Vereeniging. This key role will be responsible for developing and executing comprehensive digital marketing strategies that drive online sales, enhance customer engagement, and build brand loyalty. You will manage a range of digital channels, including social media, SEO, SEM, and email marketing, to achieve ambitious growth targets. This is an exceptional opportunity for a seasoned digital marketer to make a significant impact and lead a vital function within our organization, with the flexibility of a hybrid work model.

Key Responsibilities

• Develop and oversee the execution of integrated digital marketing strategies for the e-commerce business.


• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI.


• Drive organic growth through effective SEO strategies and content marketing initiatives.


• Develop and manage email marketing campaigns to nurture leads and retain customers.


• Analyze campaign performance, website analytics, and market trends to identify growth opportunities.


• Lead and mentor a team of marketing specialists, fostering a collaborative and results-driven culture.

Requirements

• Proven experience in digital marketing, with a strong focus on e-commerce and online sales growth.


• Demonstrated success in managing SEM, SEO, social media advertising, and email marketing campaigns.


• Proficiency with digital analytics platforms (e.g., Google Analytics) and marketing automation tools.


• Strong leadership, strategic thinking, and analytical skills.


• Excellent communication and interpersonal abilities.


• Experience working in a hybrid role, balancing remote and in-office responsibilities in Vereeniging.

Benefits

• Competitive executive salary and performance bonus structure.


• Hybrid work model promoting work-life balance.


• Comprehensive health, dental, and vision insurance plans.


• Opportunities for continued professional development and leadership training.


• A vibrant company culture focused on innovation and growth.