Senior E-commerce Performance Analyst

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote position

Global flexibility

Home office setup allowance

Professional development support

Access to analytics tools

Collaborative remote team culture

Job summary

Placements24 is seeking a Senior E-commerce Performance Analyst for a fully remote role. You will dissect data, optimize conversion funnels, and drive KPI improvements across global e-commerce initiatives.

The ideal candidate has 5+ years in analytics, proficiency with GA and Adobe Analytics, and strong SQL/Python skills; you will present findings to stakeholders and collaborate with marketing, product, and development teams. Experience with A/B testing and data visualization is essential.

Qualifications

• Bachelor's or Master's degree in a quantitative field.
• Minimum of 5 years in e-commerce analytics, web analytics, or digital marketing analysis.
• Proficiency with web analytics tools (GA/Adobe Analytics) and BI platforms (Tableau/Power BI).
• Strong ability to interpret data and translate into actionable insights and recommendations.

Responsibilities

• Analyze website traffic, user behavior, sales data, and marketing campaign performance to identify trends and opportunities.
• Develop dashboards and reports tracking KPIs such as conversion rate, AOV, CLV, and ROI.
• Conduct in-depth analysis of A/B tests and experiments to derive optimization recommendations.
• Identify drivers of acquisition, retention, and churn; suggest strategies to improve metrics.
• Collaborate with marketing, product, and development teams to translate data insights into actions.
• Perform deep-dive analyses into segments, product categories, or channels to uncover performance drivers.
• Stay current with industry best practices in analytics, data visualization, and performance measurement.
• Present findings and recommendations to stakeholders at various levels of the organization.
• Contribute to development and refinement of analytics infrastructure and tools.
• Ensure data accuracy and integrity across reporting and analysis.

Skills

Web analytics

Data storytelling

Remote collaboration

Presentation skills

Education

Bachelor's or Master's in Statistics/Math/Economics/CS/Business Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Python

R

Job description

About the Role

Our client, a leading international e-commerce enterprise, is seeking a highly analytical and results-driven Senior E-commerce Performance Analyst to join their fully remote team. This role is paramount in dissecting complex data sets to uncover insights that drive strategic decisions, optimize online conversion funnels, and enhance overall customer journey performance. You will leverage advanced analytics tools and methodologies to provide actionable recommendations, reporting directly on key performance indicators (KPIs) across the e-commerce ecosystem. This is an ideal opportunity for a seasoned analyst who thrives in a remote-first, data-centric environment, contributing to the growth of a global brand from anywhere, including potentially from **Mossel Bay, Western Cape**.

Key Responsibilities

• Analyze website traffic, user behavior, sales data, and marketing campaign performance to identify trends, opportunities, and challenges.
• Develop and maintain comprehensive dashboards and reports that track key e-commerce KPIs, such as conversion rates, AOV, customer lifetime value, and ROI.
• Conduct in-depth analysis of A/B tests and other experiments to provide insights and recommendations for optimization.
• Identify key drivers of customer acquisition, retention, and churn, and recommend strategies to improve these metrics.
• Collaborate with marketing, product, and development teams to translate data insights into actionable strategies and improvements.
• Perform deep-dive analysis into specific user segments, product categories, or marketing channels to uncover performance drivers.
• Stay current with industry best practices in e-commerce analytics, data visualization, and performance measurement.
• Present findings and recommendations to stakeholders at various levels of the organization.
• Contribute to the development and refinement of the company's analytics infrastructure and tools.
• Ensure data accuracy and integrity across all reporting and analytical activities.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Minimum of 5 years of experience in e-commerce analytics, web analytics, or digital marketing analysis.
• Proficiency in using web analytics tools (e.g., Google Analytics, Adobe Analytics) and business intelligence platforms (e.g., Tableau, Power BI).
• Strong experience with data manipulation and analysis tools such as SQL, Python, or R.
• Demonstrated ability to interpret complex data and translate it into clear, actionable insights and recommendations.
• Excellent understanding of e-commerce business models, KPIs, and customer journeys.
• Strong presentation skills with the ability to communicate complex findings to both technical and non-technical audiences.
• Experience working in a fully remote, collaborative environment is essential.
• Familiarity with A/B testing platforms and methodologies.
• Meticulous attention to detail and a commitment to data accuracy.

Benefits

• Fully remote position offering global flexibility.
• Highly competitive salary and bonus structure.
• Allowance for home office setup and professional development.
• Significant impact on global e-commerce strategy.
• Access to cutting-edge analytics tools and technologies.
• Supportive and collaborative remote team culture.