Remote E-commerce Performance Analyst

Placements24; South Africa; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Health & wellness benefits

Home office allowance

Professional development

Paid time off

Job summary

WhatJobs Direct is seeking a Remote E-commerce Performance Analyst to dive into data, uncover actionable insights, and drive growth across marketing and product teams in a fully remote South Africa setting.

You will analyze ecommerce metrics, build dashboards, run A/B tests, and optimize CAC/CLTV ROI while communicating insights to stakeholders and staying current with analytics tools and best practices.

Qualifications

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Marketing Analytics, CS)
• 3–5 years in data analysis, preferably ecommerce or digital marketing
• Proficiency with web analytics tools (GA, Adobe Analytics)
• Strong data visualization skills (Tableau/Power BI/Looker Studio)
• SQL for data extraction and manipulation
• Experience with A/B testing methodologies and tools
• Excellent analytical and problem-solving skills
• Ability to work remotely with multiple projects

Responsibilities

• Analyze ecommerce data: traffic sources, user behavior, conversions, sales performance
• Track and report digital marketing campaigns across SEO, SEM, social, email
• Develop dashboards and reports to visualize KPIs and trends for stakeholders
• Identify CRO opportunities from data insights and user behavior
• Conduct A/B tests to validate hypotheses and improve performance
• Monitor CAC, CLTV, and ROI of marketing initiatives
• Collaborate with marketing and product to define data requirements and tracking
• Communicate complex findings clearly to technical and non-technical audiences
• Stay updated on analytics tools, techniques and best practices
• Support improvements to customer journeys and website usability

Skills

Google Analytics

Tableau

Power BI

Looker Studio

SQL

A/B testing

Data storytelling

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, WhatJobs Direct, is at the forefront of e-commerce innovation and is looking for a sharp and analytical Remote E-commerce Performance Analyst to join their expanding team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa. You will be responsible for diving deep into data to uncover actionable insights that drive e-commerce sales, optimize marketing spend, and enhance customer experiences. This role requires a strong analytical mindset, proficiency in data visualization tools, and a thorough understanding of e-commerce metrics and digital marketing KPIs. You will work closely with marketing, sales, and product teams to interpret performance data, identify trends, and recommend data-driven strategies for growth. If you are passionate about using data to solve complex business problems and thrive in a remote work environment, this is an excellent opportunity to make a significant impact on our e-commerce success.

Key Responsibilities

• Analyze e-commerce website data, including traffic sources, user behavior, conversion rates, and sales performance.
• Track, measure, and report on the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, etc.).
• Develop dashboards and reports to visualize key performance indicators (KPIs) and trends for stakeholders.
• Identify opportunities for conversion rate optimization (CRO) based on data analysis and user behavior insights.
• Conduct A/B tests and other experiments to validate hypotheses and improve website performance.
• Monitor customer acquisition cost (CAC), customer lifetime value (CLTV), and ROI of marketing initiatives.
• Collaborate with marketing and product teams to define data requirements and ensure accurate tracking implementation.
• Provide data-driven recommendations for improving customer journeys, website usability, and marketing strategies.
• Stay updated on the latest analytics tools, techniques, and industry best practices.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical audiences.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Minimum of 3-5 years of experience in data analysis, preferably with a focus on e-commerce or digital marketing.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong experience with data visualization tools like Tableau, Power BI, or Looker Studio.
• Solid understanding of SQL for data extraction and manipulation.
• Familiarity with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Strong communication and presentation skills, with the ability to explain complex data insights.
• Knowledge of statistical modeling and predictive analytics is a plus.

Benefits

• Competitive annual salary of R .
• Fully remote position, allowing you to work from anywhere in South Africa.
• Comprehensive health and wellness benefits package.
• Allowance for home office setup and professional development.
• Opportunity to work with cutting-edge analytics tools and technologies.
• Collaborative and supportive virtual team environment.
• Generous paid time off and company holidays.
• Direct contribution to strategic decision-making based on data insights.