E-commerce Analyst & Optimization Specialist

Placements24; Paarl; Híbrido; ZAR 350.000 - 650.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Professional development

Growth opportunities

Competitive salary

Descripción de la vacante

Placements24 is seeking an E-commerce Analyst & Optimization Specialist for a Paarl-based online retailer. You will drive website performance, user experience, and conversion improvements through data analysis and testing.

Responsibilities include monitoring key metrics with Google Analytics, designing A/B and multivariate tests, creating actionable optimization strategies, and partnering with design, development, and marketing to implement changes.

Formación

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• Minimum of 3 years of experience in e-commerce analytics, CRO, or digital marketing analysis.
• Proficiency in Google Analytics or similar web analytics platforms.
• Experience with A/B testing tools (e.g., Google Optimize, VWO, Optimizely).
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

Responsabilidades

• Monitor and analyze key e-commerce performance indicators, including traffic, conversion rates, average order value, and customer lifetime value.
• Utilize web analytics tools (e.g., Google Analytics) to track user behavior, identify drop-off points, and uncover optimization opportunities.
• Design, implement, and analyze A/B tests and multivariate tests to improve website usability and conversion rates.
• Develop actionable recommendations based on data analysis to enhance the customer journey and drive sales.
• Collaborate with design, development, and marketing teams to implement optimization strategies and ensure seamless execution.
• Conduct user experience (UX) research and analysis to identify pain points and areas for improvement.
• Generate regular reports on website performance, A/B test results, and optimization impact for stakeholders.
• Stay up-to-date with the latest trends in e-commerce optimization, CRO, and digital analytics.
• Assist in defining and tracking KPIs for new features and initiatives.
• Ensure data integrity and accuracy in all analytical reporting.

Conocimientos

Analytical thinking

Data analysis

Google Analytics

A/B testing

Educación

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related field

Herramientas

Google Analytics

Google Optimize

VWO

Optimizely

Shopify/Magento

Descripción del empleo

About the Role

Our client, a dynamic online retailer located in the heart of Paarl, Western Cape, is seeking a detail-oriented and analytical E-commerce Analyst & Optimization Specialist. This role is crucial for driving improvements in website performance, user experience, and conversion rates through data analysis and strategic implementation. You will be responsible for monitoring key e-commerce metrics, identifying areas for enhancement, and executing A/B tests and other optimization strategies. The ideal candidate possesses a strong analytical mindset, a deep understanding of e-commerce platforms, and a passion for data-driven decision-making. Join our client's team in the scenic Paarl, Western Cape and contribute to their online success.

Key Responsibilities

• Monitor and analyze key e-commerce performance indicators, including traffic, conversion rates, average order value, and customer lifetime value.
• Utilize web analytics tools (e.g., Google Analytics) to track user behavior, identify drop-off points, and uncover optimization opportunities.
• Design, implement, and analyze A/B tests and multivariate tests to improve website usability and conversion rates.
• Develop actionable recommendations based on data analysis to enhance the customer journey and drive sales.
• Collaborate with design, development, and marketing teams to implement optimization strategies and ensure seamless execution.
• Conduct user experience (UX) research and analysis to identify pain points and areas for improvement.
• Generate regular reports on website performance, A/B test results, and optimization impact for stakeholders.
• Stay up-to-date with the latest trends in e-commerce optimization, CRO, and digital analytics.
• Assist in defining and tracking KPIs for new features and initiatives.
• Ensure data integrity and accuracy in all analytical reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• Minimum of 3 years of experience in e-commerce analytics, conversion rate optimization (CRO), or digital marketing analysis.
• Proficiency in Google Analytics or similar web analytics platforms.
• Experience with A/B testing tools (e.g., Google Optimize, VWO, Optimizely).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Understanding of user experience (UX) principles and best practices.
• Excellent communication and collaboration skills, with the ability to present findings effectively.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.
• Detail-oriented with a methodical approach to analysis and testing.
• Residing or willing to work within commuting distance of Paarl, Western Cape.

Benefits

• Competitive salary and benefits package.
• Hybrid work model offering work-life balance.
• Opportunities for professional development and learning.
• Be part of a growing and innovative e-commerce company.
• Direct impact on the company's online growth and customer experience.
• Work in the beautiful Paarl, Western Cape region.