E-commerce Performance Analyst

Placements24; Richards Bay; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid and provident fund

Generous annual leave

Job summary

Placements24 is seeking a detail-oriented E-commerce Performance Analyst to join our client in Richards Bay, KwaZulu-Natal. The role focuses on collecting and interpreting data related to website traffic, sales, and marketing effectiveness to drive online growth.

You will translate complex analyses into clear recommendations for marketing, sales, and product teams, develop dashboards, monitor KPIs, and support optimization initiatives in a fast-paced, coastal environment.

Qualifications

• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Business Analytics or related).
• Minimum 4 years of data analysis experience, preferably in e-commerce or digital marketing.
• Experience with web analytics platforms (Google Analytics).
• Proficiency in data manipulation/analysis using Excel, SQL, Python or R.
• Experience with data visualization tools (Tableau or Power BI) is highly desirable.
• Strong understanding of e-commerce metrics, KPIs and benchmarks.
• Excellent analytical, problem-solving and communication skills.

Responsibilities

• Monitor and analyze key e-commerce metrics (traffic, conversion rate, AOV, CAC, CLTV).
• Develop and maintain dashboards/reports to track progress against goals.
• Analyze sales trends, product performance, and customer behavior to identify opportunities/risks.
• Evaluate marketing campaigns across channels (SEO, SEM, social, email) and recommend optimizations.
• Perform A/B and multivariate testing to improve UX and conversions.
• Identify drivers of churn/loyalty and propose retention strategies.
• Collaborate with cross-functional teams to gather data requirements and provide analytics support.
• Present findings to senior management and stakeholders clearly.
• Stay up-to-date with analytics tools, techniques and best practices.
• Identify data discrepancies and ensure data accuracy.

Skills

Analytical mindset

Communication

Attention to detail

Education

Bachelor's degree in Statistics / Mathematics / Economics / Business Analytics

Tools

Excel

SQL

Python/R

Tableau

Power BI

Job description

About the Role

Our client is seeking a detail-oriented and analytical E-commerce Performance Analyst to join their growing team in Richards Bay, KwaZulu-Natal . This role is instrumental in driving data-informed decisions to optimize our client's online sales channels and enhance customer engagement. The E-commerce Performance Analyst will be responsible for collecting, analyzing, and interpreting vast amounts of data related to website traffic, sales performance, customer behavior, and marketing campaign effectiveness. You will translate complex data into clear, actionable insights and recommendations for various stakeholders, including marketing, sales, and product development teams. This is an excellent opportunity for a data enthusiast who thrives in a challenging environment and wants to make a significant impact on the success of an e-commerce business. The role requires a strong analytical mindset, proficiency in data visualization tools, and a deep understanding of e-commerce metrics. Work within a dynamic setting in coastal Richards Bay and contribute to strategic growth.

Key Responsibilities

• Monitor and analyze key e-commerce metrics, including website traffic, conversion rates, average order value (AOV), customer acquisition cost (CAC), and customer lifetime value (CLTV).
• Develop and maintain performance dashboards and reports to track progress against goals.
• Conduct in-depth analysis of sales trends, product performance, and customer behavior to identify opportunities and risks.
• Evaluate the effectiveness of marketing campaigns across various channels (e.g., SEO, SEM, social media, email) and provide recommendations for optimization.
• Perform A/B testing and multivariate testing on website elements to improve user experience and conversion rates.
• Identify key drivers of customer churn and loyalty, and propose strategies to enhance customer retention.
• Collaborate with cross-functional teams to gather data requirements and provide analytical support.
• Present findings and recommendations to senior management and other stakeholders in a clear and concise manner.
• Stay up-to-date with the latest analytics tools, techniques, and industry best practices.
• Identify data discrepancies and ensure data accuracy and integrity.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience in data analysis, preferably within an e-commerce or digital marketing context.
• Proven expertise in using web analytics platforms such as Google Analytics.
• Proficiency in data manipulation and analysis using tools like Excel, SQL, or Python/R.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Strong understanding of e-commerce metrics, KPIs, and common industry benchmarks.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to communicate complex data insights effectively to both technical and non-technical audiences.
• Detail-oriented with a high degree of accuracy.
• Familiarity with A/B testing methodologies.

Benefits

• Competitive salary package ranging up to R annually.
• Hybrid work model offering flexibility between office and remote work.
• Opportunity to work with cutting-edge data analytics tools.
• Comprehensive medical aid and provident fund.
• Generous annual leave allowance.
• Professional development and training opportunities.
• Work in the vibrant coastal city of Richards Bay, KwaZulu-Natal.
• Employee assistance program.
• Team events and social gatherings.