E-commerce Performance Analyst

Placements24; Centurion; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Remote work flexibility

Professional growth opportunities

Access to cutting-edge analytics tools

Job summary

Placements24 is seeking an analytical E-commerce Performance Analyst for a remote role with occasional travel to Centurion, Gauteng. You will dissect website performance, customer behavior, and growth opportunities on the online platform.

The ideal candidate has strong data-analytic skills, experience with web analytics tools, SQL, Python or R, and the ability to translate data into actionable insights that improve conversion, AOV, and LTV across marketing channels.

Qualifications

• Bachelor's degree or equivalent in quantitative field.
• 3+ years in data analysis within e-commerce or digital marketing.
• Strong proficiency with web analytics tools and SQL.

Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales performance, and marketing campaign effectiveness.
• Develop and maintain dashboards and reports to track KPIs for e-commerce and marketing initiatives.
• Identify trends and anomalies to drive business decisions and improvements.
• Conduct A/B testing and experiments to optimize website elements and conversion funnels.
• Analyze customer journeys, segmentation, and loyalty metrics for personalized marketing.
• Collaborate with marketing, product, and IT to implement data-driven recommendations.
• Provide regular performance updates to senior management and stakeholders.
• Monitor industry benchmarks to identify competitive advantages.
• Develop predictive models for sales, traffic, and customer behavior where appropriate.
• Ensure data accuracy and integrity across reporting processes.

Skills

Data analysis

SQL

Excel

Python/R

Web analytics

A/B testing

Education

Bachelor's degree in Statistics/Math/Economics/CS/Marketing Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client, a leading online retailer, is seeking a highly analytical and data-driven E-commerce Performance Analyst to join their progressive team. This role, based remotely but requiring occasional travel to Centurion, Gauteng , will focus on dissecting website performance, understanding customer behavior, and identifying key opportunities for growth and optimization within the e-commerce platform. The ideal candidate will possess a strong aptitude for data analysis, proficiency in various analytical tools, and a keen understanding of e-commerce metrics and drivers of success. You will play a critical role in informing strategic decisions by providing actionable insights derived from complex datasets, directly impacting conversion rates, customer lifetime value, and overall revenue. This is an excellent opportunity for a motivated individual to contribute to a dynamic online business and hone their analytical skills in a supportive, remote-friendly environment.

Key Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales performance, and marketing campaign effectiveness.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the e-commerce platform and marketing initiatives.
• Identify trends, patterns, and anomalies in data to uncover insights that can drive business decisions and strategic improvements.
• Conduct A/B testing and other experimentation to optimize website elements, user flows, and conversion funnels.
• Analyze customer journeys, segmentation, and loyalty metrics to identify opportunities for personalized marketing and improved customer experience.
• Collaborate with marketing, product, and IT teams to implement data-driven recommendations and measure their impact.
• Provide regular performance updates and insights to senior management and relevant stakeholders.
• Monitor industry benchmarks and competitor performance to identify areas for competitive advantage.
• Develop predictive models for sales, traffic, and customer behavior where appropriate.
• Ensure data accuracy and integrity across all reporting and analytical processes.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, preferably within an e-commerce or digital marketing context.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong skills in data manipulation and analysis using tools like SQL, Excel, Python, or R.
• Experience with A/B testing platforms and methodologies.
• Excellent understanding of e-commerce metrics (conversion rates, AOV, LTV, churn) and digital marketing channels.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong problem-solving skills and attention to detail.
• Effective communication and presentation skills, with the ability to convey findings to both technical and non-technical audiences.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.

Benefits

Our client offers a competitive salary, remote work flexibility, opportunities for professional growth, and access to cutting-edge analytical tools. You will be part of a supportive and collaborative team, with the chance to make a tangible impact on the company's success. Occasional travel to Centurion, Gauteng will be required for team meetings and strategic planning. This role provides a challenging and rewarding career path for passionate data professionals within the thriving e-commerce sector.