E-commerce Performance Analyst

Placements24; East London; On-site; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Medical & dental insurance

Retirement fund

Paid time off

Professional development

Job summary

Placements24 in East London, Eastern Cape, is seeking an E-commerce Performance Analyst to monitor, analyze, and optimize the company’s online store and marketing campaigns. You will leverage data to uncover insights, track KPIs, and drive revenue through improved conversion rates and user experience.

The role requires strong proficiency in Google Analytics, data visualization tools, and a data-driven mindset to inform strategic decision-making and cross-functional collaboration.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Business, Marketing, or a related analytical field.
• 3–5 years of experience in e-commerce analytics, web analytics, or a related data analysis role.
• Proficiency in Google Analytics is essential.

Responsibilities

• Monitor and analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics.
• Track the performance of various marketing channels, including SEO, SEM, social media, email, and affiliate marketing.
• Develop reports and dashboards to visualize KPIs for website performance and marketing campaigns.
• Identify trends, anomalies, and opportunities for improvement in customer journey and sales performance.
• Conduct A/B tests and provide data-driven insights to optimize website elements, landing pages, and marketing initiatives.
• Analyze sales data to identify product trends, customer segmentation, and opportunities for upselling/cross-selling.
• Collaborate with marketing, merchandising, and IT teams to implement data-driven strategies.
• Provide insights and recommendations to enhance user experience and conversion rates.
• Stay up-to-date with the latest analytics tools, techniques, and e-commerce best practices.
• Perform ad-hoc analysis to support business decision-making.

Skills

Google Analytics

A/B Testing

Analytical thinking

Excel skills

Education

Bachelor's degree in Statistics, Mathematics, Economics, Business, Marketing, or a related analytical field

Tools

Tableau

Power BI

Google Data Studio

Job description

About the Role Our client, a leading online electronics retailer, is looking for a meticulous and analytical E-commerce Performance Analyst to join their team in East London, Eastern Cape. This role is essential for tracking, analyzing, and reporting on the performance of the e-commerce website and marketing campaigns. You will leverage data to identify trends, uncover insights, and provide actionable recommendations to optimize conversion rates, improve customer experience, and drive revenue growth. This is a fantastic opportunity for a data-driven individual with a passion for e-commerce to make a significant impact. The ideal candidate is proficient in data analysis tools and has a strong understanding of e-commerce metrics and KPIs.

Key Responsibilities

• Monitor and analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics.
• Track the performance of various marketing channels, including SEO, SEM, social media, email, and affiliate marketing.
• Develop reports and dashboards to visualize key performance indicators (KPIs) for website performance and marketing campaigns.
• Identify trends, anomalies, and opportunities for improvement in customer journey and sales performance.
• Conduct A/B tests and provide data-driven insights to optimize website elements, landing pages, and marketing initiatives.
• Analyze sales data to identify product trends, customer segmentation, and opportunities for upselling/cross-selling.
• Collaborate with marketing, merchandising, and IT teams to implement data-driven strategies.
• Provide insights and recommendations to enhance user experience and conversion rates.
• Stay up-to-date with the latest analytics tools, techniques, and e-commerce best practices.
• Perform ad-hoc analysis to support business decision-making.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Business, Marketing, or a related analytical field.
• Minimum of 3-5 years of experience in e-commerce analytics, web analytics, or a related data analysis role.
• Proficiency in Google Analytics is essential.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Strong understanding of A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Proficiency in Excel or Google Sheets for data manipulation and analysis.
• Familiarity with SQL for database querying is a plus.
• Strong communication skills, with the ability to present complex data clearly and concisely.
• Knowledge of e-commerce platforms and their performance metrics.

Benefits

• Our client offers a competitive salary and bonus structure based on performance.
• Comprehensive medical and dental insurance are provided, along with access to a retirement fund.
• Generous paid time off, including vacation, sick leave, and public holidays, supports work-life balance.
• Opportunities for professional development and training in advanced analytics tools are available.

This role is based at our office in East London, Eastern Cape, offering a collaborative and analytical work environment.