E-commerce Performance Analyst

Placements24; Randburg; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 in Randburg seeks an data-driven E-commerce Performance Analyst to optimize online sales and marketing. You will track, analyze, and report KPIs across websites, campaigns, and customer behavior, translating data into actionable recommendations.

The ideal candidate has a quantitative degree, 3+ years in ecommerce analytics, proficiency in GA/Adobe Analytics, and strong visualization skills with Excel, Tableau or Power BI.

Qualifications

• Bachelor's degree in Statistics/Math/Economics or related quantitative field.
• At least 3 years of experience in e-commerce analytics or digital marketing analytics.
• Proficiency with web analytics tools (GA/Adobe Analytics).
• Experience with Excel, Tableau or Power BI for visualization.
• Familiarity with SQL is advantageous.

Responsibilities

• Monitor e-commerce metrics: traffic, conversion rate, AOV, LTV, ROI.
• Report performance of digital campaigns across channels.
• Develop dashboards and reports for stakeholders.
• Identify trends and provide actionable insights.
• Conduct A/B testing analysis for website and marketing changes.
• Analyze website user behavior for UX/UI improvements.
• Collaborate with marketing to forecast performance and goals.
• Present findings to cross-functional teams and senior management.
• Stay updated on analytics tools and best practices.
• Ensure data accuracy and integrity across reporting.

Skills

Analytical skills

Data visualization

Communication

SQL knowledge

Team collaboration

Attention to detail

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Excel

Tableau

Power BI

SQL

Job description

About the Role

Our client, a leading online retail organization based in **Randburg, Gauteng**, is seeking a data-driven and analytical E-commerce Performance Analyst to join their growing marketing team. This is a crucial role focused on leveraging data to understand and improve the performance of our client's e-commerce operations and marketing initiatives. You will be responsible for tracking, analyzing, and reporting on key performance indicators (KPIs) across various digital channels, website performance, sales funnels, and customer behavior. The ideal candidate possesses strong analytical skills, proficiency in data visualization tools, and a deep understanding of the e-commerce landscape. You will work closely with marketing, sales, and product teams to identify trends, uncover insights, and provide actionable recommendations for optimization. This role requires a meticulous individual who can translate complex data into clear, understandable reports and strategies that drive business growth within the **Randburg** area. If you are passionate about using data to make informed business decisions and optimize online performance, this opportunity is for you.

Key Responsibilities

• Monitor and analyze key e-commerce performance metrics, including website traffic, conversion rates, AOV, customer lifetime value, and ROI.
• Track and report on the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email).
• Develop and maintain dashboards and reports to visualize key performance indicators for stakeholders.
• Identify trends, patterns, and anomalies in data and provide actionable insights to improve e-commerce performance.
• Conduct A/B testing analysis to evaluate the effectiveness of website changes and marketing initiatives.
• Analyze customer behavior on the website to identify areas for UX/UI optimization.
• Collaborate with the marketing team to forecast performance and set realistic goals.
• Present findings and recommendations to cross-functional teams and senior management.
• Stay updated on industry best practices and emerging analytical tools and techniques.
• Ensure data accuracy and integrity across all reporting and analysis.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 3 years of experience in e-commerce analytics, digital marketing analysis, or a similar role.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
• Solid understanding of e-commerce metrics and online marketing channels.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Strong written and verbal communication skills, with the ability to present complex data clearly.
• Familiarity with SQL is a significant advantage.
• Ability to work independently and collaboratively in a team environment in **Randburg**.
• Experience with A/B testing platforms is a plus.

Benefits

Our client offers a competitive salary package ranging from to R per annum, based on experience and qualifications. Benefits include medical aid, opportunities for professional development, and a supportive work environment in **Randburg**. You'll have the chance to work with a talented team and make a data-driven impact on the success of a growing e-commerce business.