E-commerce Performance Analyst

Placements24; Durban; On-site; ZAR 360,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Comprehensive benefits

Professional development

Collaborative team

Job summary

Placements24 in Durban, KwaZulu-Natal, is seeking a data-driven E-commerce Performance Analyst to monitor online metrics, uncover trends, and translate data into actionable recommendations that improve sales and user experience.

You will partner with marketing, product, and operations to build dashboards, conduct A/B tests, forecast performance, and communicate insights clearly to technical and non-technical stakeholders.

Qualifications

• Bachelor's degree in a quantitative field (stats, economics, maths, CS).
• At least 3 years of data analysis experience, preferably in e-commerce or digital marketing.
• Proficiency with web analytics tools (GA, Adobe Analytics) and SQL.

Responsibilities

• Monitor and analyze key e-commerce metrics (traffic, conversion, AOV, CAC, LTV).
• Develop regular performance reports and dashboards for stakeholders.
• Identify trends and opportunities to drive strategic decisions.
• Analyze user behavior to find friction points and optimization areas.
• Perform A/B testing analyses to evaluate changes.
• Collaborate with marketing to track campaigns and optimize.
• Work with product to understand performance and customer preferences.
• Support forecasting models and business projections.
• Communicate findings clearly to technical and non-technical audiences.
• Stay updated with industry best practices in e-commerce analytics.

Skills

Analytical mindset

Attention to detail

Communication skills

Education

Bachelor's degree in Statistics, Economics, Mathematics, Computer Science

Tools

Google Analytics

Adobe Analytics

SQL

Tableau

Power BI

Job description

About the Role

Our client, a leading online retailer, is looking for a data-driven and analytical E-commerce Performance Analyst to join their team in Durban, KwaZulu-Natal. This role is integral to understanding and improving the online customer journey, identifying key performance drivers, and providing actionable insights to optimize sales and user experience. The ideal candidate will have a strong aptitude for data analysis, a keen eye for detail, and a passion for the e-commerce industry. You will work closely with various departments, including marketing, product, and operations, to ensure data-informed decision-making. Based in the vibrant port city of Durban, this position offers a chance to contribute significantly to the company's online success in a demanding and rewarding environment. We are seeking a proactive individual who can translate complex data into clear, concise recommendations that directly impact business performance.

Key Responsibilities

• Monitor and analyze key e-commerce metrics, including website traffic, conversion rates, average order value, customer acquisition cost, and customer lifetime value.
• Develop and maintain regular performance reports and dashboards for various stakeholders.
• Identify trends, anomalies, and opportunities within the e-commerce data to drive strategic decisions.
• Conduct in-depth analysis of user behavior on the website to identify friction points and areas for optimization.
• Perform A/B testing analysis to evaluate the effectiveness of website changes and marketing campaigns.
• Collaborate with the marketing team to track campaign performance and provide insights for optimization.
• Work with the product team to understand product performance and customer preferences.
• Support the development of forecasting models and business projections.
• Communicate findings and recommendations clearly and effectively to both technical and non-technical audiences.
• Stay current with industry best practices and emerging trends in e-commerce analytics.

Requirements

• Bachelor's degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, preferably within an e-commerce or digital marketing environment.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong SQL skills for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Ability to interpret complex data sets and communicate insights effectively.
• Good understanding of A/B testing methodologies and statistical significance.
• Familiarity with e-commerce platforms and online marketing channels.
• Strong written and verbal communication skills.

Benefits

• Competitive salary and performance incentives.
• Opportunity to work in a key analytical role for a prominent e-commerce business in Durban.
• Comprehensive benefits package.
• Continuous learning and professional development opportunities.
• Collaborative and supportive team environment.
• Be part of a company that values data-driven decision-making.
• Gain exposure to a wide range of e-commerce operations and strategies.