E-commerce Performance Analyst

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Training opportunities

Employee discounts

Hybrid work model

Annual bonus

Leave allowance

Job summary

Placements24 is seeking an meticulous E-commerce Performance Analyst to join our client’s team in Nelspruit, Mpumalanga. The role focuses on analyzing website data, customer behavior and sales performance to identify optimization opportunities and drive growth.

You will produce actionable insights for the e-commerce platform, marketing campaigns and customer experiences, leveraging GA4 and other tools. Ideal candidates have strong quantitative skills, hands-on web analytics experience, and the

Qualifications

• Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics or Marketing Analytics.
• Minimum 4 years’ experience in web analytics, e-commerce analysis or a data-focused role.
• Proven experience with web analytics platforms (GA4 proficiency essential).
• Strong understanding of e-commerce metrics and business drivers.
• Proficiency in data analysis and reporting tools (Excel, Tableau, Power BI).
• Experience with A/B testing methodologies and tools.
• Excellent analytical, problem-solving and communication skills.
• Must be able to commute to Nelspruit, Mpumalanga.

Responsibilities

• Analyze website traffic, user behavior, conversion funnels and sales data using analytics tools.
• Develop and maintain dashboards and reports for KPIs (conversion rate, AOV, LTV, bounce rate).
• Identify trends and anomalies to improve UX and sales performance.
• Conduct A/B testing analyses and recommend optimizations.
• Collaborate with marketing, product and development teams on data-driven recommendations.
• Monitor digital marketing campaign performance and ROI insights.
• Perform customer segmentation analyses to understand purchasing behavior.
• Stay updated on e-commerce analytics best practices.
• Present findings clearly to stakeholders at various levels.
• Forecast sales and traffic based on historical data and trends.

Skills

Analytical thinking

Communication

Presentation skills

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing Analytics

Tools

GA4

Excel

Tableau

Power BI

SQL

Adobe Analytics

Job description

Our client, a leading online electronics retailer, is seeking a meticulous and analytical E-commerce Performance Analyst to join their team in Nelspruit, Mpumalanga. This pivotal role will focus on analyzing website data, customer behavior, and sales performance to identify opportunities for optimization and growth. You will be instrumental in providing actionable insights that drive strategic decisions across the e-commerce platform, marketing campaigns, and customer experience initiatives. The ideal candidate possesses strong quantitative skills, a deep understanding of web analytics tools, and a passion for turning data into tangible business results. Join our client in Nelspruit and contribute to shaping the future of their online retail strategy.

Key Responsibilities

• Analyze website traffic, user behavior, conversion funnels, and sales data using tools like Google Analytics, Adobe Analytics, or similar.
• Develop and maintain dashboards and reports to track key e-commerce KPIs (e.g., conversion rate, AOV, LTV, bounce rate, traffic sources).
• Identify trends, patterns, and anomalies in data to uncover opportunities for improvement in user experience and sales performance.
• Conduct A/B testing analysis and provide recommendations for optimizing website elements, content, and promotional strategies.
• Collaborate with marketing, product, and development teams to implement data-driven recommendations.
• Monitor the performance of digital marketing campaigns and provide insights into ROI and effectiveness.
• Conduct customer segmentation analysis to understand purchasing behavior and preferences.
• Stay current with e-commerce best practices and analytics tools.
• Present findings and recommendations clearly and concisely to stakeholders at various levels.
• Assist in forecasting sales and traffic based on historical data and market trends.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 4 years of experience in web analytics, e-commerce analysis, or a similar data-focused role.
• Proven expertise in using web analytics platforms (e.g., Google Analytics - GA4 proficiency essential).
• Strong understanding of e-commerce metrics, KPIs, and business drivers.
• Proficiency in data analysis and reporting tools (e.g., Excel, Tableau, Power BI).
• Experience with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong presentation and communication skills, with the ability to explain complex data to non-technical audiences.
• Familiarity with SQL or other database querying languages is a plus.
• Must be able to commute to Nelspruit, Mpumalanga.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for advanced training in data analytics and e-commerce strategy.
• Employee discounts on a wide range of electronics.
• A collaborative and data-centric work environment in Nelspruit.
• Annual performance bonuses.
• Generous leave allowance.
• Hybrid work model offering flexibility.