E-commerce Performance Analyst

Placements24; South Africa; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

Placements24 is seeking a highly analytical E-commerce Performance Analyst to join our team in Polokwane, Limpopo. You will monitor KPIs, analyze website traffic and conversion, and drive data-informed optimization across channels.

The role requires 3–5 years in data analysis, proficiency with Google Analytics, Adobe Analytics, Tableau or Power BI, and strong SQL/Excel skills. You will collaborate with marketing, product, IT, and present insights to stakeholders.

Qualifications

• Bachelor's degree in a quantitative field
• 3–5 years of data analysis experience, preferably in e-commerce or digital marketing
• Proficient in web analytics tools (GA/Adobe Analytics)
• Strong data visualization skills (Tableau/Power BI)
• Advanced Excel and SQL for data manipulation
• Able to translate data into actionable insights for non-technical audiences
• Strong communication and presentation skills
• Familiarity with A/B testing and e-commerce platforms

Responsibilities

• Monitor and analyze e-commerce performance metrics (traffic, conversion, revenue, AOV, CLTV)
• Develop dashboards and reports across channels
• Analyze customer behavior and site engagement to identify optimization opportunities
• Evaluate digital marketing campaigns and recommend improvements
• Conduct A/B testing analyses to assess changes
• Identify trends, opportunities, and risks in the e-commerce landscape
• Collaborate with marketing, product, and IT to translate insights into actions
• Present findings to stakeholders clearly and concisely
• Stay updated with industry trends in e-commerce analytics
• Ensure data accuracy across reporting platforms

Skills

Analytical thinking

Communication

Problem-solving

Non-technical storytelling

Education

Bachelor's degree in Statistics / Mathematics / Economics / Business Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

SQL

Job description

About the Role

Our client, a leading online retailer, is seeking a highly analytical and data-driven E-commerce Performance Analyst to join their team in Polokwane, Limpopo . This critical role will focus on analyzing e-commerce data to identify trends, optimize performance, and provide actionable insights to drive business growth. You will be responsible for monitoring key performance indicators (KPIs), conducting in-depth analysis of website traffic, sales funnels, customer behavior, and marketing campaign effectiveness. The ideal candidate possesses strong quantitative skills, proficiency in data analysis tools, and a passion for leveraging data to make strategic decisions. This is an exciting opportunity to contribute to a forward-thinking company and enhance its online presence through data-informed strategies. The hybrid work model offers flexibility.

Key Responsibilities

• Monitor and analyze key e-commerce performance metrics, including website traffic, conversion rates, sales revenue, average order value (AOV), and customer lifetime value (CLTV).
• Develop and maintain comprehensive dashboards and reports to track performance across various channels.
• Conduct in-depth analysis of customer behavior, user journeys, and site engagement to identify areas for optimization.
• Evaluate the effectiveness of digital marketing campaigns (SEO, SEM, social media, email) and provide recommendations for improvement.
• Perform A/B testing analysis to measure the impact of website changes and new features.
• Identify key trends, opportunities, and potential risks within the e-commerce landscape.
• Collaborate with cross-functional teams (marketing, product, IT) to translate data insights into actionable business strategies.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Stay up-to-date with industry best practices and emerging trends in e-commerce analytics.
• Ensure data accuracy and integrity across all reporting platforms.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Business Analytics, or a related quantitative field.
• 3-5 years of experience in data analysis, preferably within an e-commerce or digital marketing environment.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced knowledge of Excel and SQL for data manipulation and analysis.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to translate complex data into clear, actionable insights for a non-technical audience.
• Strong communication and presentation skills.
• Familiarity with A/B testing methodologies.
• Experience with e-commerce platforms is a plus.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and a hybrid work model in Polokwane, Limpopo . Enjoy opportunities for professional growth and development in a data-centric environment. Join a dynamic team focused on driving impactful business decisions through data analysis and strategic insights.