Digital Marketing Specialist (E-commerce Focus)

Placements24; Polokwane; On-site; ZAR 420,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Professional development

Employee discounts

Retirement savings plan

Performance-based incentives

Growth opportunities

Job summary

Placements24 is seeking a Digital Marketing Specialist for our online retailer client in Polokwane, Limpopo. You will drive online sales and brand awareness through strategic campaigns across SEO, SEM, social media, and email marketing, with a focus on e-commerce performance.

The ideal candidate is data-driven with 3+ years in digital marketing, strong proficiency in Analytics, and experience optimizing campaigns for conversions.

Qualifications

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Minimum 3 years of digital marketing experience with an e-commerce focus.
• Proven experience with SEO, SEM, Google Analytics, and paid social.
• Proficiency with email marketing platforms (Mailchimp or Constant Contact).

Responsibilities

• Develop, implement, and manage digital marketing campaigns to drive traffic and sales.
• Conduct keyword research and implement SEO strategies to improve rankings.
• Manage paid ads (Google Ads, social ads) to maximize ROI.
• Create content for social media and email campaigns.
• Monitor analytics to track performance and provide insights.
• Collaborate with content and design teams.
• Stay updated on digital marketing trends in e-commerce.
• Manage email lists and nurture leads.
• Ensure brand consistency across channels.

Skills

SEO

SEM

Google Analytics

Paid social advertising

Email marketing platforms (Mailchimp,

Data-driven marketer

E-commerce growth

Content collaboration

Education

Bachelor's degree in Marketing, Digital Communications, or related field

Tools

Mailchimp

Constant Contact

CMS

Job description

About the Role

Our client, a fast-growing online retailer specializing in artisanal goods, is seeking a skilled Digital Marketing Specialist to join their dynamic team in **Polokwane, Limpopo**. This role is critical for driving online sales and brand awareness through strategic digital initiatives. You will be responsible for managing and executing campaigns across various digital channels, including SEO, SEM, social media, and email marketing, with a strong emphasis on e-commerce performance. The ideal candidate is a data-driven marketer with a passion for e-commerce growth and a proven ability to optimize campaigns for conversion. Join our client in **Polokwane** and play a key role in expanding their digital footprint.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels to drive traffic and sales for the e-commerce store.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging content for social media platforms and email marketing campaigns.
• Monitor website analytics (e.g., Google Analytics) to track campaign performance, identify trends, and provide actionable insights.
• Analyze campaign performance data and generate regular reports on key metrics.
• Collaborate with the content and design teams to create compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends and best practices, particularly within the e-commerce sector.
• Manage email marketing lists and execute targeted email campaigns to nurture leads and retain customers.
• Ensure brand consistency across all digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven experience with SEO, SEM, Google Analytics, and paid social media advertising.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact).
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Experience with content management systems (CMS) is a plus.
• Must be located in or able to commute to **Polokwane, Limpopo**.

Benefits

• Competitive salary package.
• Opportunity to grow within a thriving e-commerce business.
• Health insurance benefits.
• Professional development opportunities.
• Employee discounts on unique artisanal products.
• A collaborative and innovative work environment in **Polokwane**.
• Company contribution to retirement savings.
• Performance-based incentives.