Digital Marketing Specialist (Paid Media)

Placements24; Stellenbosch; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Professional development

Career advancement

Dynamic work environment

Job summary

Placements24 in Paarl, Western Cape is seeking a Digital Marketing Specialist focused on Paid Media. You will plan, execute, and optimize campaigns across Google Ads, Facebook/Instagram, and other relevant channels to drive qualified traffic and revenue.

The ideal candidate has 2–4 years of e-commerce paid media experience, strong analytics, and proficiency with Google Analytics and bidding strategies. This role offers a dynamic work environment and opportunities for growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–4 years of experience managing paid media campaigns for e-commerce.
• Proven experience with Google Ads and social platforms.

Responsibilities

• Plan, execute, and manage paid media campaigns across Google, Facebook, Instagram, and other platforms.
• Drive targeted traffic, leads, and conversions while optimizing ROAS.
• Conduct keyword research, audience segmentation, and bidding optimization.
• Monitor performance daily and report on CTR, CPC, CPA, ROAS.
• Collaborate with marketing team to align with objectives.
• Run A/B tests on creatives, copy, and targeting.

Skills

Paid media management

Google Ads

Facebook Ads

Google Analytics

A/B testing

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Ad verification tools

Job description

About the Role

Our client, a prominent e-commerce brand specializing in artisanal crafts, is seeking a highly analytical and results-driven Digital Marketing Specialist with a focus on Paid Media. This role, based in the picturesque town of Paarl, Western Cape , is responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive qualified traffic, conversions, and revenue. The ideal candidate will possess a deep understanding of SEM, social media advertising, and programmatic buying, coupled with strong analytical skills and a proven ability to manage significant ad budgets effectively. You will be instrumental in maximizing the return on ad spend (ROAS) and achieving key marketing objectives. We are looking for a proactive individual who is passionate about digital advertising and eager to contribute to the growth of a unique online marketplace in the heart of the Cape Winelands. This is an excellent opportunity to make a tangible impact in Paarl .

Key Responsibilities

• Plan, execute, and manage paid media campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Develop and implement strategies to drive targeted traffic, generate leads, and achieve conversion goals.
• Conduct keyword research, audience segmentation, and campaign targeting to optimize ad performance.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Optimize ad creatives, landing pages, and bidding strategies to improve campaign efficiency and effectiveness.
• Manage and allocate advertising budgets effectively to achieve maximum ROI.
• Conduct A/B testing on ad copy, creatives, and targeting to identify best-performing strategies.
• Stay up-to-date with the latest trends and best practices in paid media advertising.
• Generate regular reports on campaign performance, insights, and recommendations for improvement.
• Collaborate with the broader marketing team to ensure alignment with overall marketing objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in managing paid media campaigns for e-commerce businesses.
• Proven experience with Google Ads (Search, Display, Shopping) and social media advertising platforms (Facebook Ads Manager).
• Strong understanding of digital marketing principles, analytics, and reporting.
• Proficiency in Google Analytics and other web analytics tools.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong written and verbal communication skills.
• Experience with ad verification and brand safety tools is a plus.
• Certification in Google Ads or Facebook Blueprint is highly desirable.

Benefits

• Our client offers a competitive salary, performance incentives, and a dynamic work environment in Paarl, Western Cape .
• Employees will benefit from opportunities for professional development, access to the latest advertising tools, and the chance to work on exciting campaigns.
• The company provides a supportive team culture and the potential for career advancement within the organization.
• Join a growing e-commerce business focused on innovation and measurable results.