E-commerce Marketing Specialist

Placements24; Midrand; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Team events

Job summary

Placements24 in Midrand, South Africa, is seeking an energetic E-commerce Marketing Specialist to drive online sales and grow brand presence across digital channels. You will develop campaigns, manage paid ads, create social content, and optimize the customer journey from discovery to purchase, collaborating with marketing, sales, and web development teams.

The role offers a hybrid work model, competitive pay, and opportunities for professional development in a forward-thinking e-commerce

Qualifications

• Proven experience in digital marketing with a focus on e-commerce and social media.
• Success in managing and optimizing paid advertising campaigns.
• Excellent content creation skills, including copywriting and basic graphic design.
• Proficiency with analytics tools such as Google Analytics and social media insights.
• Strong understanding of SEO principles for e-commerce.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive traffic, conversions, and retention.
• Manage and optimize paid advertising campaigns across platforms like Google, Facebook, and Instagram.
• Create engaging social media content for different platforms and audiences.
• Analyze campaign data to identify trends and improve ROI.
• Collaborate with web development to optimize site UX and conversion rates.
• Conduct market research and competitor analysis to spot opportunities.

Skills

Digital marketing

E-commerce

Paid advertising campaigns

Copywriting and basic graphic design

Analytics tools (Google Analytics)

SEO for e-commerce

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Social media insights

Job description

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Specialist to join their innovative team in Midrand . This pivotal role focuses on driving online sales and enhancing brand presence through strategic digital marketing initiatives. You will be instrumental in developing and executing campaigns across various online channels, ensuring a seamless customer journey from discovery to purchase. This position offers a unique opportunity to contribute to a growing e-commerce operation, working collaboratively with marketing, sales, and web development teams to achieve ambitious growth targets within a supportive and forward-thinking work environment.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and customer retention.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging and persuasive social media content tailored to different platforms and target audiences.
• Analyze campaign performance data, identify key trends, and provide actionable insights to improve ROI.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with the web development team to ensure website optimization for user experience and conversion rates.

Requirements

• Proven experience in digital marketing , with a strong focus on e-commerce and social media.
• Demonstrable success in managing and optimizing paid advertising campaigns.
• Excellent content creation skills, including copywriting and basic graphic design.
• Proficiency with analytics tools such as Google Analytics and social media insights.
• Strong understanding of SEO principles and their application to e-commerce.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model offering a blend of in-office and remote flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and ongoing training.
• A vibrant and collaborative company culture with regular team events.