E-commerce Marketing Specialist - Pietermaritzburg

Placements24; Pietermaritzburg; Hybrid; ZAR 360.000 - 540.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangements

Professional development and training

Collaborative work environment

Zusammenfassung

Placements24 in Pietermaritzburg, KwaZulu-Natal is seeking an E-commerce Marketing Specialist to drive digital campaigns across online platforms. You will develop strategies, manage paid ads, create engaging content, and analyze performance to boost traffic, engagement, and sales.

The role requires a data-driven mindset, proficiency in SEO/SEM and email/content marketing, and the ability to work with cross-functional teams in a hybrid work setup in Pietermaritzburg.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in e-commerce marketing and social media management.
• Proven experience with SEO, SEM, email marketing, and content marketing.
• Proficiency with analytics tools such as Google Analytics.
• Strong understanding of social media platforms and their advertising capabilities.

Aufgaben

• Develop and implement digital marketing strategies across e-commerce platforms and social media channels.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads) for ROI and targets.
• Create content for social media, email marketing, and product pages.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Monitor website analytics and social metrics; report performance and insights.
• Collaborate with sales and product teams to align marketing with business goals.
• Manage the company’s social media presence and brand loyalty.
• Stay up-to-date with digital marketing tools, trends, and best practices.

Kenntnisse

E-commerce marketing

Social media management

SEO

SEM

Email marketing

Content marketing

Google Analytics

Shopify

WooCommerce

Google Ads

Ausbildung

Bachelor’s degree

Tools

Shopify

WooCommerce

Google Ads

Jobbeschreibung

About the Role

Our client, a dynamic and growing presence in the online retail space, is seeking a talented E-commerce Marketing Specialist to join their vibrant team in Pietermaritzburg, KwaZulu-Natal. This is an exciting opportunity for a creative and data-driven individual to contribute to the strategic growth and brand presence of our client's online platforms. You will be instrumental in developing and executing innovative marketing campaigns that drive traffic, engagement, and sales. The ideal candidate possesses a deep understanding of both e-commerce principles and social media dynamics, with a proven track record of success in a similar role. This position offers a unique blend of creative strategy and analytical execution, making it perfect for someone passionate about the digital landscape and eager to make a tangible impact.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various e-commerce platforms and social media channels.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads) to maximize ROI and achieve performance targets.
• Create engaging and compelling content for social media, email marketing, and website product pages.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Monitor website analytics and social media metrics, providing regular reports on campaign performance and insights.
• Collaborate with the sales and product development teams to ensure marketing efforts align with business objectives.
• Manage the company's social media presence, fostering community engagement and brand loyalty.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in e-commerce marketing and social media management.
• Demonstrable experience with SEO, SEM, email marketing, and content marketing.
• Proficiency in analytics tools such as Google Analytics.
• Strong understanding of social media platforms and their advertising capabilities.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a collaborative team in Pietermaritzburg, KwaZulu-Natal.
• Creative thinking and problem-solving skills.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.

Benefits

• Competitive annual salary package.
• Opportunity to work with a leading e-commerce brand.
• Professional development and training opportunities.
• Collaborative and supportive work environment.
• Potential for hybrid work arrangements to support work-life balance.
• Exposure to cutting-edge digital marketing strategies.
• Be part of a growing company with a strong future in the online retail sector.