Senior E-commerce Marketing Specialist - Midrand

Placements24; Midrand; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary

Career development

Exposure to cutting-edge digital tools

Job summary

Placements24 is seeking a Senior E-commerce Marketing Specialist in Midrand, Gauteng. You will drive online sales, optimize customer journeys, and lead multi-channel campaigns across Google, social media, email, and content marketing.

You will shape strategies, analyze data, collaborate with web and design teams, and manage budgets to maximise ROI while building brand presence in a fast‑paced online retail environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in e-commerce marketing and social media management.
• Proven experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong understanding of SEO principles and content marketing.
• Proficiency in web analytics tools such as Google Analytics.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer loyalty for our e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, TikTok), and other relevant channels to maximize ROI.
• Oversee the content strategy for social media, ensuring engaging and on-brand content is published consistently to build community and drive sales.
• Analyze website performance, customer behavior, and campaign data to identify trends, insights, and areas for improvement, reporting key metrics to stakeholders.
• Collaborate with the web development and design teams to ensure a seamless user experience and optimized conversion funnel on the website.
• Manage email marketing campaigns, including segmentation, A/B testing, and automation, to nurture leads and retain existing customers.
• Stay abreast of the latest e-commerce and social media marketing trends, tools, and best practices, proactively recommending innovative approaches.
• Conduct market research and competitor analysis to identify new opportunities and threats.
• Manage the marketing budget effectively, ensuring efficient allocation of resources.

Skills

Digital marketing

SEO

Social media

Data analysis

Email marketing

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Shopify

Job description

About the Role

Our client, a prominent player in the online retail space, is seeking a highly motivated and experienced Senior E-commerce Marketing Specialist to join their dynamic team in **Midrand, Gauteng**. This role is pivotal in driving online sales, enhancing brand visibility, and optimizing the customer journey across various digital platforms. You will be instrumental in shaping and executing innovative marketing strategies that align with business objectives and target audience engagement. The ideal candidate will possess a deep understanding of e-commerce trends, social media dynamics, and digital advertising, with a proven track record of delivering measurable results. This position offers a unique opportunity to contribute to a growing company and make a significant impact on its online presence and revenue streams. We are looking for a strategic thinker with a hands‑on approach, capable of managing multiple campaigns simultaneously and fostering cross‑functional collaboration.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer loyalty for our e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, TikTok), and other relevant channels to maximize ROI.
• Oversee the content strategy for social media, ensuring engaging and on-brand content is published consistently to build community and drive sales.
• Analyze website performance, customer behavior, and campaign data to identify trends, insights, and areas for improvement, reporting key metrics to stakeholders.
• Collaborate with the web development and design teams to ensure a seamless user experience and optimized conversion funnel on the website.
• Manage email marketing campaigns, including segmentation, A/B testing, and automation, to nurture leads and retain existing customers.
• Stay abreast of the latest e-commerce and social media marketing trends, tools, and best practices, proactively recommending innovative approaches.
• Conduct market research and competitor analysis to identify new opportunities and threats.
• Manage the marketing budget effectively, ensuring efficient allocation of resources.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in e-commerce marketing and social media management.
• Proven experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong understanding of SEO principles and content marketing.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Ability to work independently and as part of a team in a fast‑paced environment.
• Strong analytical and problem‑solving skills.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.

Benefits

• Competitive annual salary.
• Opportunities for professional development and continuous learning.
• Exposure to cutting‑edge digital marketing strategies and technologies.
• A collaborative and supportive work environment.
• Potential for career advancement within a growing organization.
• Contribution to impactful marketing campaigns that shape brand perception and drive business growth in **Midrand, Gauteng**.