Digital Marketing Specialist - E-commerce

Placements24; Midrand; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Medical aid

Retirement fund

Professional development

Team environment

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive online sales and brand engagement for its growing e-commerce team in Midrand. You will develop and execute strategies across social media and digital advertising, analyze results, and optimize campaigns for ROI in a fast-paced online retail environment.

You will collaborate with creatives to produce engaging assets and copy, while leveraging Google Analytics and SEO/SEM best practices to improve performance and growth targets.

Qualifications

• Proven experience in digital marketing with a focus on e-commerce.
• Demonstrated ability to run successful social campaigns and paid ads.
• Strong working knowledge of SEO, SEM, email marketing and content marketing.

Responsibilities

• Develop and execute digital marketing strategies across social media, email, and paid ads.
• Grow and manage presence on Facebook, Instagram, TikTok, and LinkedIn with engaging content.
• Plan and optimize paid campaigns to drive traffic, conversions and customer acquisition.
• Monitor KPIs using Google Analytics and report on performance and ROI.
• Conduct market research to identify new opportunities in e-commerce and social media.
• Collaborate with the creative team to develop compelling assets and copy.

Skills

Social media marketing

PPC & SEO basics

Google Analytics

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Job description

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Specialist to join their growing e-commerce team in Midrand. This role is pivotal in driving online sales and brand engagement through strategic social media campaigns and digital advertising. You will be responsible for developing and executing marketing strategies across various platforms, analyzing campaign performance, and optimizing for maximum ROI. This position offers a fantastic opportunity to make a significant impact within a fast-paced and innovative online retail environment, working collaboratively with a dedicated team focused on achieving ambitious growth targets.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across social media platforms, email marketing, and paid advertising (PPC/SEM).
• Manage and grow the company's presence on platforms such as Facebook, Instagram, TikTok, and LinkedIn, creating engaging content and community interaction.
• Plan, execute, and optimize paid advertising campaigns to drive traffic, conversions, and customer acquisition.
• Monitor, analyze, and report on key performance indicators (KPIs) such as website traffic, conversion rates, engagement, and ROI using tools like Google Analytics.
• Conduct market research and competitor analysis to identify new opportunities and trends in the e-commerce and social media landscape.
• Collaborate with the creative team to develop compelling visual assets and copy for marketing campaigns.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on e-commerce.
• Demonstrable experience in managing successful social media campaigns and paid advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Proficiency with Google Analytics and other web analytics tools.
• Excellent understanding of SEO, SEM, email marketing, and content marketing principles.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

Benefits

• Competitive annual salary with performance-based bonuses.
• Hybrid work model offering flexibility between home and office.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and training in digital marketing.
• A vibrant and collaborative team environment within a growing e-commerce business.