E-commerce Marketing Specialist

Placements24; Kempton Park; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Hybrid work arrangement

Professional growth opportunities

Job summary

Placements24 is seeking an imaginative and data-driven E-commerce Marketing Specialist to join their team in Tembisa. The role focuses on developing and executing campaigns to drive traffic, sales, and customer loyalty for the online store.

You will work with the digital marketing team to leverage social media, email marketing, and SEO to boost online visibility and engagement. The position offers a hybrid work model, balancing in-office collaboration with remote flexibility, and provides

Qualifications

• Proven experience in e-commerce marketing across multiple channels.
• Strong understanding of SEO, SEM, social media, and email marketing.
• Proficiency with analytics tools and e-commerce platforms.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels (social, email, SEM, display).
• Create engaging content for website, social media, and newsletters.
• Monitor traffic, conversions, and campaign performance with analytics tools.
• Collaborate with web and design teams to improve UX and conversion pathways.
• Grow and manage the company’s social media presence and brand advocacy.
• Conduct market research and analyze trends to identify opportunities.

Skills

E-commerce marketing

Digital marketing

Content creation

Copywriting

Analytical thinking

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

SEO tools

Email marketing platforms

Job description

About the Role

Our client is seeking a creative and data-driven E-commerce Marketing Specialist to join their team in Tembisa . This role involves developing and executing innovative marketing campaigns to drive traffic, sales, and customer loyalty for their online store. You will work closely with the digital marketing team to leverage social media, email marketing, and SEO strategies to enhance online visibility and customer engagement. This position offers a hybrid work model, balancing remote flexibility with in-office collaboration, providing an excellent opportunity to contribute to the growth of a thriving e-commerce business.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels, including social media , email, SEM, and display advertising to drive e-commerce sales.
• Create engaging and persuasive marketing content for website, social media, and email newsletters.
• Monitor and analyze website traffic, conversion rates, and campaign performance using tools like Google Analytics.
• Collaborate with web development and design teams to improve user experience and conversion pathways on the website.
• Manage and grow the company's social media presence, fostering community engagement and brand advocacy.
• Conduct market research and competitor analysis to identify new opportunities and trends in the e-commerce landscape .

Requirements

• Proven experience as a Marketing Specialist with a focus on e-commerce .
• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing.
• Proficiency with analytics tools such as Google Analytics and experience with e-commerce platforms.
• Excellent content creation and copywriting skills.
• Ability to work effectively in a hybrid work environment, demonstrating strong self-management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional growth and training in digital marketing.
• Exposure to a dynamic and fast-paced e-commerce environment .
• Comprehensive benefits package including health insurance.