Digital Marketing Specialist - E-commerce Focus

Placements24; Kempton Park; On-site; ZAR 200,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid & provident fund

Training & development

Employee discounts

Team culture in Tembisa

Exposure to diverse tools

Career progression

Job summary

Placements24 in Tembisa, Gauteng, seeks a Digital Marketing Specialist to boost online sales and brand presence. This on-site role centers on driving traffic, improving conversions, and building an active online community with cross-channel campaigns.

Ideal candidates have 3+ years in digital marketing with e-commerce experience, strong SEO/SEM, Google Analytics proficiency, and adept content creation and email marketing. Collaboration and proactive problem-solving are essential.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business Administration, or related field.
• 3+ years’ experience in digital marketing with e-commerce focus.
• Proven ability to lead social media campaigns.
• Strong knowledge of SEO, SEM, PPC, and email marketing.
• Proficient in Google Analytics and e-commerce platforms like Shopify/WooCommerce.
• Excellent copywriting and communication skills.

Responsibilities

• Execute and manage digital marketing campaigns across channels including social media, email, SEO, and PPC.
• Develop engaging content for social media to boost brand awareness.
• Monitor analytics and KPIs to improve user experience and conversions.
• Conduct market research on customer needs and competitors.
• Collaborate with creative team for marketing materials and ads.
• Manage email campaigns with segmentation and performance analysis.
• Optimize website content and landing pages for SEO.
• Analyze campaign data and generate actionable insights.
• Support promotional activities and online sales events.
• Stay updated on digital marketing tools and best practices.

Skills

Social media campaigns

Conversion optimization

Content creation

Team collaboration

Education

Bachelor's degree in Marketing, Digital Media, Business Administration, or related field

Tools

Shopify

WooCommerce

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is a thriving e-commerce business looking for a highly motivated and results-oriented Digital Marketing Specialist to enhance their online sales and brand presence. This role is integral to the company's growth, focusing on driving traffic, optimizing conversion rates, and building a strong online community. You will be at the forefront of implementing cutting-edge digital marketing strategies, utilizing various channels to reach and engage our target audience. This is an exciting opportunity to make a significant impact within a fast-paced and innovative company located in Tembisa, Gauteng . As this role requires hands-on collaboration and immediate presence, it is primarily an on-site position, fostering strong team synergy and operational efficiency.

Key Responsibilities

• Execute and manage digital marketing campaigns across various channels including social media, email marketing, SEO, and paid advertising (PPC).
• Develop engaging content for social media platforms to increase brand awareness and customer interaction.
• Monitor website analytics and e-commerce KPIs, identifying areas for improvement in user experience and conversion rates.
• Conduct market research to understand customer needs, trends, and competitor activities.
• Collaborate with the creative team to develop visually appealing marketing materials and ad creatives.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Optimize website content and landing pages for search engines (SEO) to improve organic rankings and traffic.
• Analyze campaign performance data, generate reports, and provide actionable insights for strategy refinement.
• Assist in the development and execution of promotional activities and online sales events.
• Stay updated with the latest digital marketing tools, techniques, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Proven experience of at least 3 years in digital marketing, with a strong emphasis on e-commerce.
• Demonstrated ability to manage and execute successful social media campaigns.
• Solid understanding of SEO, SEM, PPC advertising, and email marketing principles.
• Proficiency with analytics tools such as Google Analytics.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly advantageous.
• Excellent copywriting and communication skills.
• Ability to work independently and as part of a team in a dynamic environment.
• Strong organizational skills and attention to detail.
• Creative problem-solving abilities and a proactive approach to tasks.

Benefits

• Competitive salary commensurate with experience.
• Performance-based incentives and potential for bonuses.
• Contribution towards medical aid and provident fund.
• Opportunities for professional training and development.
• Employee discounts on a wide range of products.
• A positive and supportive team culture in our Tembisa office.
• Exposure to diverse digital marketing strategies and tools.
• Clear pathways for career progression within the company.