E-commerce Digital Marketing Manager

Placements24; Paarl; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Bonus potential

Hybrid work

Health benefits

Employee discount

Job summary

Placements24 in Paarl is seeking an experienced E-commerce Digital Marketing Manager to lead online marketing efforts. You will develop and execute integrated strategies across SEO, SEM, social media, email, and content to drive traffic and revenue for our e-commerce business.

You will oversee budgets, analytics, and performance reporting, manage paid media for ROI, and mentor a growing marketing team. Hybrid work with office presence in Paarl offers a hands-on leadership role in a dynamic,

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA or Master’s degree is a plus.
• 5+ years of digital marketing experience with strong e-commerce focus.
• Proven expertise in SEO, SEM, paid social, email marketing, and content marketing.
• Strong analytics and ability to report on marketing metrics.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and implement integrated digital marketing strategies to achieve e-commerce sales targets.
• Manage and optimize all paid media campaigns (PPC, social ads) for ROI and customer acquisition.
• Oversee SEO strategy to improve organic rankings and drive traffic.
• Lead development and execution of email marketing and lifecycle campaigns.
• Manage social media presence to grow engagement and brand advocacy.
• Analyze marketing performance data and provide actionable insights to leadership.

Skills

Digital marketing

SEO

SEM

Paid social

Email marketing

Content marketing

Leadership

Budget management

Analytics

Education

Bachelor's degree in Marketing/Business

MBA or Master's degree (advantage)

Tools

Marketing analytics tools

Job description

About the Role

Our client is seeking an experienced and strategic E-commerce Digital Marketing Manager to lead their online marketing efforts from their Paarl office. This role is critical in developing and executing comprehensive digital marketing strategies that drive traffic, conversions, and revenue for our e-commerce business. You will oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content creation, ensuring alignment with overall business goals. We are looking for a results-oriented leader with a deep understanding of the digital landscape and a passion for driving online sales growth.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve ambitious e-commerce sales and growth targets.
• Manage and optimize all paid media campaigns (PPC, social ads) to maximize ROI and customer acquisition.
• Oversee the SEO strategy to improve organic search rankings and drive qualified traffic to the website.
• Lead the development and execution of email marketing campaigns and customer lifecycle marketing programs.
• Manage the social media presence, driving engagement, community growth, and brand advocacy.
• Analyze marketing performance data, providing regular reports and actionable insights to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant Master's degree is a plus.
• 5+ years of experience in digital marketing, with a significant focus on e-commerce management and strategy.
• Proven expertise in SEO, SEM, paid social, email marketing, and content marketing.
• Strong analytical skills and experience with marketing analytics and reporting tools.
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to manage budgets and drive measurable results in a competitive market.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model combining office presence with remote flexibility.
• Comprehensive health and wellness benefits.
• Generous employee discount on e-commerce products.
• Opportunities for professional development and career advancement.