E-commerce Specialist

Placements24; Cape Town; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Training programs

Vibrant Cape Town e-commerce hub

Job summary

Placements24 is seeking an E-commerce Specialist to optimize the online customer journey in Cape Town. You will drive traffic, boost conversions, and coordinate with marketing and IT to hit ambitious sales targets.

The role requires 1–3 years in e-commerce, familiarity with Shopify/Magento/WooCommerce, and strong analytics. You’ll optimize product content, manage campaigns, and ensure smooth order processing.

Qualifications

• 1–3 years in e-commerce management.
• Experience with Shopify, Magento or WooCommerce.
• Knowledge of SEO, email marketing and digital ads.
• Strong data analytics using Google Analytics.
• Excellent communication and organization.

Responsibilities

• Manage product catalog with accurate descriptions and images.
• Analyze site data and CRO opportunities.
• Plan and execute SEO/SEM and email campaigns.
• Oversee online customer service experience.
• Collaborate with web development for new features.
• Monitor inventory with supply chain teams.

Skills

SEO fundamentals

Digital advertising

Email marketing

Analytical skills

Communication

Organizational skills

Customer focus

Tools

Shopify

Magento

WooCommerce

CRM systems

Job description

About the Role

Our client is seeking a dedicated E-commerce Specialist to enhance their online sales operations in Cape Town . This role is pivotal in managing and optimizing the entire online customer journey, from website navigation and product presentation to checkout and post-purchase experience. You will be responsible for driving traffic, improving conversion rates, and ensuring a seamless user experience on our client's e-commerce platform. This position requires a keen eye for detail, a data-driven approach, and a passion for all things digital retail, working closely with the marketing and IT departments to achieve ambitious sales targets.

Key Responsibilities

• Manage and optimize the product catalog, ensuring accurate descriptions, high-quality images, and competitive pricing.
• Analyze website traffic, user behavior, and sales data to identify areas for improvement and implement conversion rate optimization (CRO) strategies.
• Plan and execute digital marketing campaigns (SEO, SEM, email marketing) to drive qualified traffic to the e-commerce site.
• Oversee the online customer service experience, ensuring timely resolution of inquiries and issues.
• Collaborate with web development teams to implement new features and ensure the website's functionality and performance.
• Monitor inventory levels and coordinate with supply chain teams to ensure product availability.

Requirements

• 1-3 years of experience in e-commerce management or a related online retail role.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and CRM systems.
• Strong understanding of SEO principles, digital advertising, and email marketing best practices.
• Analytical skills with experience using tools like Google Analytics to interpret data and generate insights.
• Excellent communication and organizational skills, with a focus on customer satisfaction.

Benefits

• Competitive annual salary, commensurate with experience.
• Opportunity to work within a vibrant and growing e-commerce hub in Cape Town.
• Health insurance and retirement contribution options.
• Access to training programs focused on digital marketing and e-commerce trends.
• A dynamic work environment that encourages innovation and initiative.