E-commerce Growth Strategist

Placements24; Pietermaritzburg; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive training

Career development

Work-life balance

Job summary

Placements24 is seeking an E-commerce Growth Strategist in Pietermaritzburg to drive online sales, enhance customer engagement, and optimize the digital footprint. You will develop data-driven strategies, oversee platforms like Shopify/WooCommerce, and lead cross-functional initiatives with marketing, sales, and product teams.

The role requires strong analytical skills, hands-on marketing expertise, and the ability to translate insights into actionable growth plans in the South African market.

Qualifications

• Proven experience in e-commerce management, digital marketing, or related field, preferably within the SA market.
• Strong understanding of e-commerce platforms (Shopify, WooCommerce) and analytics tools (Google Analytics).
• Demonstrated success in managing social media advertising and organic growth strategies.
• Excellent analytical and problem-solving skills with a keen eye for detail.

Responsibilities

• Develop and execute comprehensive e-commerce growth strategies including customer acquisition, retention, and lifetime value optimization.
• Manage and optimize social media marketing campaigns to increase brand awareness, drive traffic, and generate leads.
• Analyze sales data, website traffic, and customer behavior to identify trends and opportunities for improvement.
• Conduct A/B testing on website elements, marketing campaigns, and pricing strategies to maximize conversion rates.
• Collaborate with marketing, sales, and product teams to ensure a cohesive online customer journey.
• Oversee the e-commerce platform ensuring optimal user experience and smooth checkout processes.
• Stay updated on e-commerce trends and competitive activities.
• Prepare regular KPI reports and present findings to senior management.

Skills

E-commerce management

Digital marketing

Data analysis

Cross-functional collaboration

Project management

Analytical thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Shopify

WooCommerce

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly expanding e-commerce entity based in Pietermaritzburg, KwaZulu-Natal , is seeking a highly motivated and analytical E-commerce Growth Strategist to join their team. This role is pivotal in driving online sales, enhancing customer engagement, and optimizing the overall digital presence of the company. The ideal candidate will possess a deep understanding of e-commerce platforms, social media marketing, and data-driven decision-making. You will be instrumental in developing and implementing strategies that lead to sustainable business growth and a superior online customer experience. This is an exciting opportunity to make a significant impact in a challenging and rewarding environment, contributing directly to the company's success in the competitive online marketplace.

Key Responsibilities

• Develop and execute comprehensive e-commerce growth strategies, including customer acquisition, retention, and lifetime value optimization.
• Manage and optimize social media marketing campaigns across various platforms to increase brand awareness, drive traffic, and generate leads.
• Analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement.
• Conduct A/B testing on website elements, marketing campaigns, and pricing strategies to maximize conversion rates.
• Collaborate with marketing, sales, and product teams to ensure a cohesive and effective online customer journey.
• Oversee the e-commerce platform, ensuring optimal user experience, seamless navigation, and efficient checkout processes.
• Stay abreast of the latest e-commerce trends, digital marketing techniques, and competitor activities.
• Prepare regular reports on key performance indicators (KPIs) and present findings and recommendations to senior management.

Requirements

• Proven experience in e-commerce management, digital marketing, or a related field, preferably within the South African market .
• Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Demonstrated success in managing social media advertising and organic growth strategies.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Proficiency in data analysis and the ability to translate insights into actionable strategies.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• A Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

Benefits

Our client offers a competitive remuneration package commensurate with experience and qualifications. Employees will have the opportunity to work in a supportive and innovative environment in Pietermaritzburg . This role provides significant opportunities for professional development and career advancement within a growing company. We also provide comprehensive training and access to the latest industry tools and technologies. The company values a healthy work-life balance and fosters a culture of collaboration and mutual respect. Join us and be part of a team that is shaping the future of e-commerce in the region.